题名

風險認知與辨識研究－統計集群分析與類神經網路之應用與比較：以月眉主題樂園遊客爲例

并列篇名

A Comparative Study between ANN Method and Statistical Cluster Analysis on Tourist Risk Recognition: An Example of Yamay Theme Park

DOI

10.6438/TOJT.200801.0076

作者

黃國平(Kevin P. Hwang)；戴永家(Yeong-Jia Day)

关键词

主題樂園 ； 風險資訊搜集 ； 集群分析 ； Theme-Park ； Risk Information Search ； Cluster Analysis

期刊名称

真理觀光學報

卷期/出版年月

6期（2008 / 01 / 01）

页次

76 - 94

内容语文

繁體中文
中文摘要

本研究參考Fodness和Murray(1999)的「旅客資訊搜尋行爲模式」以消費者特質、風險資訊搜集策略及旅遊行爲等構面探討主題樂園客群於風險關注內容與程度之差異。文中採用二階段統計集群分析與類神經網路之SOM集群方法將553份國民旅遊有效問卷予以分群探討。客群中「高度風險關注族群」與SOM分群「高風險知覺學生族群」均著重旅遊知覺風險、高資訊搜集動機、決定性資訊的使用；「中度風險關注族群」與SOM分群「非人際資訊經驗導向族群」則均著重決策後果知覺、時間知覺、高資訊搜集能力、內部資訊的使用。研究顯示不同方法產生不同分類結果，宜加以交叉比對及詮釋以獲取可靠、實用之意義。
英文摘要

This study begins by indicating ten risk aspects which theme park tourists may care. Each tourist has his/her own personal characteristics, risk information search strategy and travel behaviors. After a questionnaire survey, this study applies statistic approaches with two-stage cluster analysis and self-organizing map of neural network analysis to analyze those 553 domestic survey samples about their concerns and recognition of travel risks. After comparison of the two analysis methods, the study concludes with some interesting findings; they include domestic theme parks tourists present different travel behavior in aspects of travel risks recognition and decision related information search strategy; and transportation risk is a universal concern. In addition, the more attention is paid upon travel risks, the wider coverage of risk will be cared by tourists.
主题分类 人文學 > 地理及區域研究
参考文献
  1. 環境資訊中心入口網=Taiwan Environmental Information Center
  2. 臺灣生物多樣入口網=Taiwan Biodiversity Information Facility
  3. Baxter, J.,Greenlaw, K.(2005).Explaining perceptions of a technological environmental hazard using comparative analysis Canadian Geographer-Geographe Canadian.
  4. Bin, J.,Harrie, L.(2004).Selection of Streets from a Network Using Self-Organizing Maps.Transactions in GIS,8(3),335-351.
  5. Cioccio, L.,Michael, E.J.(2007).Hazard or disaster: Tourism management for the inevitable in Northeast Victoria Tourism Management.
  6. Dowling, G. R.,Staelin, R.(1994).A Model of Perceived Risk and Intended Risk-Handling Activity.Journal of Consumer Research,21(1),119-134.
  7. Enk, M.J.,Amorim, A.,Schall, V.T.(2003).Acute schistosomiasis outbreak in the metropolitan area of Belo Horizonte.Minas Gerais: Alert about the risk of unnoticed transmission increased by growing rural tourism Memorias Do Instituto Oswaldo Cruz,98(6),745-750.
  8. Fodness, D.,Murray, B.(1999).A Model of Tourist Information Seoarch Behavior.Journal of Travel Research,37,220-230.
  9. Hall, C.M.(2005).Biosecurity and wine tourism Tourism Management.
  10. Huang, J.,Shimizu, H.,Shioya, S.(2003).Clustering gene Expression Pattern and Extracting Relationship in gene Network Based on Artificial Neural Networks.Journal of Bioscience & Bioengineering,96(5),421-429.
  11. Jenkins, R. L.(1978).Family Vacation Decision Making.Journal of Travel Research,16(4),2-7.
  12. Klinke, A.,Renn, O.(2001).Precautionary Principle and Discursive Strategies: Classifying and Managing Risks.Journal of Risk Research,4(2),159-173.
  13. Madan, M.,Gupta, L. J.,Noriyasu(2003).HommaStatic and Dynamic Neural Networks: from Fundamentals to Advanced Theory.New Jersey:Wiley.
  14. McColl-Kennedy,Janet, R.,Richard, E.,Fetter(2001).An Empirical Examination of the Involvement to External Search Relationship in Search Relationship in Services Marketing.Journal of Services Marketing,15(2),82-98.
  15. McIntosh, R. W.,Goeldner, C. R.,Ritchie, J.,R. Brent(1995).Tourism: Principles, Practices.New York:Philosophies John Wiley and Sons.
  16. Mitchell, J.T.(2006).Conflicting threat perceptions at a rural agricultural fair Tourism Management.
  17. Roehl, W.S.,Fesenmaier, D.R.(1992).Risk perceptions and pleasure travel: An exploratory analysis.Journal of Travel Research,30(4),17-26.
  18. Schmidt, J. B.,Spreng, R. A.(1996).A Proposed Model of External Consumer Information Search.Journal of the Academy of Marketing Science,24(3),246-256.
  19. Sonmez, S. F.,Graefe, A. R.(1998).Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety.Journal of Travel Research,37(2),171-177.
  20. Stone, R. N.,GrØnhaug, K.(1993).Perceived Risk: Further Considerations for the Marketing Discipline.European Journal of Marketing,27(3),39-50.
  21. Tsaur, S. H.,Tzeng, G. H.,Wang, K. C.(1997).Evaluating Tourist Risks from Fuzzy Perspectives.Annals of Tourism Research,24(4),796-812.
  22. Uriely, N.,Belhassen, Y.(2006).Drugs and risk-taking in tourism Annals of Tourism Research.
  23. Valerio, L.,Martinez, O.,Sabria, M.,Esteve, M.,Urbiztondo, L.,Roca, C.(2005).High-risk travel abroad overtook low-risk travel from 1999 to 2004: Characterization and trends in 2,622 Spanish travelers.Journal of Travel Medicine,12(6),327-331.
  24. Wang, X. Z.,Yoshizawa, M.,Tanaka, A.,Abe, K. I.,Yambe, T.,Nitta, S. I.(2001).Automatic Detection and Classification of Abnormalities for Artificial Hearts Using a Hierarchical Self-Organizing Map.Artificial Organs,25(2),150-158.
  25. 內政統計資訊服務網
  26. 全球資訊網站
  27. 行政資訊系統網站
  28. 衛生統計資訊網站
  29. 吳明隆(1993)。SPSS統計應用學習實務－問卷分析與應用統計。臺北:知城數位科技股份有限公司。
  30. 臺灣年鑑網站
print cancel