以社群平台自發性地理資訊探討觀光遊憩資源的空間特性：淡水老街的個案研究

Using Volunteered Geographic Information of Social Media Platform to Evaluate Spatial Patterns of Tourism and Recreation Resources: A Case Study in Tamsui, Taiwan

10.6438/TOJT.202012_(17).0004

林孟龍(Meng-Lung Lin)；劉瓊嬬(Chiung-Hsu Liu)

自發性地理資訊 ； 打卡 ； 按讚 ； 觀光遊憩資源 ； 臉書 ； Volunteered Geographic Information ； Check-in ； like ； Tourism and Recreation Resources ； Facebook

真理觀光學報

17期（2020 / 12 / 01）

45 - 57

繁體中文

觀光遊憩資源的調查工作有其重要性，但透過現地調查，耗時費力。近年來自發性地理資訊的出現，使得觀光遊憩資源的調查工作有了新的可能性。本研究以淡水老街為研究範圍，進行觀光遊憩資源的現地調查與自發性地理資訊調查，進行兩者之間的比較，以探討自發性地理資訊應用於觀光遊憩資源調查的可行性。本研究選擇以臺灣熱門的網路社群平台臉書作為自發性地理資訊的來源，透過按讚數與打卡數的分析，可進一步瞭解各觀光遊憩資源的熱門程度。經研究後發現，多數觀光遊憩資源的實際座標與臉書獲取的座標在空間距離在50公尺以內，少數（約5.43％）達1,000公尺以上。現地調查的觀光遊憩資源數為臉書的2.39倍，可見現地調查仍有其重要性。經分析2013年11月份的按讚數與打卡數後，可發現各項觀光遊憩資源的按讚數與打卡數有很大的差異，顯見在缺乏其他資訊時，可作為觀光遊憩資源熱門程度的參考資料。此外，餐飲類的觀光遊憩資源在按讚數與打卡數較其餘兩類有較高的數值。

Field investigations of tourism and recreation resources are important but time-consuming. Volunteered geographic information (VGI) provides novel method for investigations of tourism and recreation resources. In the study, we investigated tourism and recreation resources with field investigation and VGI investigation in Tamsui Old Street. Facebook (FB), the most popular social network platform in Taiwan, was chosen to be the VGI data of tourism and recreation resources in Tamsui Old Street. We found that the spatial distances of tourism and recreation resources between actual and FB locations are less than 50 meters, only few tourism and recreation resources are more than 1,000m. The number of field investigation of tourism and recreation resource is FB investigation's 2.39 times. Thus, field investigation has irreplaceable importance. Based on the like and check-in numbers on November, 2013, there were differences between each tourism and recreation resources. We suggested that the like and check-in numbers are useful for assessing popular degrees of tourism and recreation resources when lack of information.

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