雲嘉南地區撞球運動消費者滿意度之研究

A Study of Billiards Consumer of Satisfaction at Yun Chia Nan Area

10.30133/BLIR.200809.0006

蔡聰智(Tsung-Chin Tsai)

撞球運動消費者 ； 滿意度 ； billiard participating consumers ； Involvement

生物與休閒事業研究

6卷2期（2008 / 09 / 01）

89 - 102

繁體中文

本研究旨在探討撞球運動消費者之滿意度，採用問卷調查法，以雲嘉南地區之撞球運動消費者為研究對象，以問卷調查法進行研究資料之收集，共得到516份有效問卷，依研究目的之需，資料以描述性統計、項目分析、因素分析、信度分析、獨立樣本t檢定、單因子變異數分析進行資料分析。研究結果顯示撞球運動消費者主要是以男性、17-19歲、大專或大學、未婚或單身、收入在3,000元以下、撞球運動花費為500元以下為主要之消費特性。不同性別、教育程度、婚姻狀況、收入之撞球運動消費者在滿意度達到顯著差異。

This research was to understand the Billiards Consumer of Satisfaction. Questionnaire survey was adopted as the research method and the questionnaires were collected randomly from the billiard participating consumers at Yun Chia Nan Area. A total of 516 valid questionnaires were collected. According to the research purposes and in order to test and verify the hypothesis, the descriptive statistics, item analysis, factor analysis, reliability analysis, independent sample t-test, One-way ANOVA were used to analyze the data. The outcomes were as follows. First, the billiards consumer at Yun Chia Nan Area were mainly male, single, concentrated in the age bracket of 17-19, with personal average monthly income in the salary bracket of under 3,000. The average was mostly between 19 and 28. Demographic variants, including gender, level of education, marital status, income were significantly different on the level of satisfaction.