民宿業者與攤販業者對墾丁旅遊觀光效益之研究

The Study of the Beneficial Effects of Bed & Breakfast Accommodation Providers and Street Stalls and Kiosks on Kenting

10.6746/LIR.201103_9(1).0005

葉為谷(Wei-Ku Yeh)；陳金聲(Chin-Sheng Chen)；劉志鈺(Chih-Yu Liu)

民宿業者 ； 攤販業者 ； 墾丁旅遊 ； 觀光效益 ； Bed and breakfast accommodation providers ； Street stalls and kiosks ； Kenting Tourism Industry ； Benefits of Tourism

休閒事業研究

9卷1期（2011 / 03 / 01）

61 - 79

繁體中文

本研究主要目的在調查民宿業者與攤販業者對墾丁旅遊觀光效益之研究。研究工具為自編之「墾丁旅遊觀光效益之調查問卷」，研究對象為墾丁地區六家的民宿業者與墾丁大街上八家攤販業者為訪談對象。於7月17、18、24、25日親至墾丁地區與受訪者進行深度訪談(in-depth interview)，其目的主要是為了使研究結果可以更完整得到豐富的資料，並歸納所得之研究結果提出具體結論、討論與建議。

The study investigated the beneficial effects of bed & breakfast accommodation providers and street stalls and kiosks on Kenting tourism industry. The purposeful sampling was adopted in the study and sample size was composed of a total of six (6) bed & breakfast accommodation providers and eight (8) street stalls and kiosks along the so-called Kenting Avenue. Self-constructed questionnaires about ”Beneficial Effects of Kenting Tourism Industry” are used as a research tool to collect data. The researchers went to Kenting and conducted personal in-depth interviews with subjects on July 17, 18, 24 and 25, 2010 with an aim to obtain more accurate and comprehensive data, make conclusions and provide data summaries and recommendations.