英文摘要
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Situated in this age of knowledge economy, challenges from globalization and advancement of technology have structurally altered talent cultivation. Many universities and colleges have increased courses related to digital publication. Therefore, it is an urgent demand to strategically and systematically cultivate professionals for the digital content industry. The research conducted the literature review and AHP questionnaire to find out the reasons of the mistakes which often happened on students when producing eBooks. The result shows that "interactive features setting" is the mistake that happened mostly, next is "color management," then "graphic setting." The research also used expert interview to investigate the reasons that caused the mistakes. The reasons can be categorized into 14 most happened factors and 12 often happened factors. Among these factors, "setting the media player" is the error that occurred most frequently.
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