亞東技術學院圖書館簡訊服務的設計與評估

Design and Evaluation of OIT Library SMS Services

10.30167/JOIT.201112.0018

呂文珍(Wen-Chen Lu)；王君逸(Chun-Yi Wang)

行動網路 ； 圖書館簡訊服務 ； 科技接受模式（Technology acceptance model , TAM） ； Mobile Web ； Library SMS Services ； Technology Acceptance Model (TAM)

亞東學報

31期（2011 / 12 / 01）

205 - 225

繁體中文

本研究採亞東技術學院圖書館案例，介紹行動網路服務及圖書館的簡訊服務（Short Message Service, SMS）評估所提供的行動網路圖書館服務。問卷調查研究方法運用科技接受模式（Technology acceptance model, TAM）瞭解使用者滿意度和驗證圖書館的簡訊服務，透過皮爾遜（Pearson-product）積差相關和線性迴歸發現，在相關性和因果關係的影響因素之間接受圖書館的簡訊服務，且約有四分之三的受訪者獲知圖書館簡訊服務是根據圖書館流通櫃檯及館員指引；而借書到期日的提醒和續借需求服務，是為多數的受訪者最喜愛的服務。整體而言，受訪者積極構建五個面向的TAM結構即宣傳（Advertisement, AD）、易用性認知（Perceived ease of use, EOU）、有用性認知（Perceived usefulness, PU）、使用態度（Attitude, AT）和行為意願（Behavior Intention, BI）。相反，受訪者未達成共識的付費（Charge, CH）構面在上述六個互連構面之間均在可接受的範圍內及支持前提假設。本研究闡明了以一個行動網路服務的圖書館做為研究案例其中的設計。此外，透過調查問卷指出如何評估支持滿意和接受的行動網路服務，此項研究可更進一步瞭解何種行動網路服務適合提供給予圖書館。此外，由於過去研究多數僅描述某類型行動網路服務實施於圖書館，並無顯示其效果，因此，本研究以亞東圖書館為案例，在此基礎之下透過TAM的框架，研究評估圖書館簡訊服務模式的滿意度和被接受度。

This study uses the Oriental Institute of Technology Library (the OIT Library) as a case to introduce a few mobile Web services which can be provided by a library, as well as to evaluate the library SMS (short messaging service) services offered by the OIT Library. The research method involved survey questionnaires based on Technology Acceptance Model (TAM) to understand users' satisfaction and acceptance of library SMS services. Through Pearson-product moment correlation and linear regression, the correlation and causal relationships between factors which influence the acceptance of library SMS services were identified. About three quarters of the respondents learned of library SMS services from librarians at the circulation desk and instructions. The due-day reminder and renewal-request service was the most favorite service of a majority of the respondents. Overall, respondents were positive regarding five constructs of TAM, i.e. advertisement (AD), perceived ease of use (PEOU), perceived usefulness (PU), attitude (AT), and behavioral intention (BI).On the contrary, respondents did not achieve consensus on the charge (CH) construct. The interconnections among the above six constructs were all within an acceptable range, and all of the hypotheses postulated were supported.As a case study, this study sheds light on the design of mobile Web services in a library. In addition, it points out how to evaluate patron satisfaction and acceptance of mobile Web services through survey questionnaires. This study increases the understanding of what mobile Web services can be offered by a library. In addition, many previous studies only described certain kinds of mobile Web services implemented in libraries without showing their efficacy; however, this study evaluates patron satisfaction and acceptance of library SMS services in the OIT Library on the basis of a well-adopted framework, Technology Acceptance Model (TAM).

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