大學生的運動行為意向研究

The Exercise Intention of University Students

10.30167/JOIT.201112.0023

黃芬芬(Fen-Fen Huang)；楊雪華(Hsieh-Hua Yang)；江品翰(Pin-Han Chiang)；陳志忠(Chih-Chung Chen)；許澤鑫(Tse-Hsin Hu)；彭詠盛(Yung-Cheng Peng)；詹朝欽(Chao-Chin Chan)

大學生 ； 運動行為 ； 理性行動論 ； 態度 ； 主觀規範

亞東學報

31期（2011 / 12 / 01）

283 - 293

繁體中文

由於科技快速發展，靜態的生活型態成為主流，加上飲食習慣西化，熱量攝取量增加，使得體脂肪提高，造成了慢性疾病的發生率逐步上升；大學生規律運動人口比例約為20.9%，大學生處於體能的顛峰期，絲毫沒有感覺到身體健康正逐漸受損。有許多學者主張應有精確的理論，才足以瞭解運動行為，也才能夠提出適當的介入計畫，本研究即以計畫行為理論為基礎，探討影響大學生運動的態度、主觀規範與知覺行為控制。結果發現在控制了性別、運動經驗之後，該理論可解釋運動行為意向27%的變異；其中，態度與主觀規範的影響力大於知覺行為控制。很顯然的，應從態度與主觀規範著手以提升大學生的運動行為。

As the technology developing rapidly, static lifestyle becomes into the mainstream. The energy intake and the body fat are increased with westernized dietary habits. As a result, the chronic disease incidence is gradually increasing. The rate of university students who have regular exercise is about 20.9%. The university students are at its peak in physical fitness, they do not feel that good health is gradually damaged. Many scholars suggested the theory should be accurate for understanding the exercise behavior and being able to make appropriate intervention programs. This study is based on the theory of planned behavior to explore the attitude, subjective norm and perceived behavioral control of exercise behavior intention. The results showed that after controlling for gender, exercise experience, the theory can explain 27% of the variance in exercise behavior intention, which attitude and subjective norms have more influence than perceived behavioral control. Obviously, attitudes and subjective norms should be considered in the intervention program to promote the exercise behavior of university students.

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