Using DHTML to Implement the Interactivity in Online Shopping

10.6451/JETE.201109.0381

Wen-Chang Cheng

Interactivity ； DHTML ； Web Implementation ； Online Shopping

工程科技與教育學刊

8卷3期（2011 / 09 / 01）

381 - 386

英文

Adding interactivity to a website can increase online consumers' shopping motivation. How to promote products and influence customers to shop has always been the retailers' first concern. And, the usages of interactive features in online shopping website are the most important part of the web pages design. With the advanced development of web pages implementation skills and technologies, many online merchandising tools have been introduced to create interactivity, such as, image zooming and switching technologies, rollover effect, etc. This paper will explains how to use DHTML (a combination of HTML, JavaScript and CSS) to implement the interactivity in online shopping websites and display various examples.