台灣行銷與消費者行為研究論文在國際頂尖期刊的發表現況

10.29931/MR.200606.0001

方文昌(Wen-Chang Fang)；張重昭(Chung-Chau Chang)；林建煌(Chien-Huang Lin)；汪志堅(Chih-Chien Wang)

台灣 ； 消費者行為 ； 學術期刊 ； SSCI

行銷評論

3卷2期（2006 / 06 / 01）

137 - 148

繁體中文

本文整理收錄於SSCI資料庫的消費者行為期刊，分析過去幾年（1999-2005年）台灣學者發表於消費者行為頂尖國際期刊的學術論文數目，藉由本文的整理，將有助於瞭解台灣學者在頂尖的消費者行為期刊發表學術論文的現況，也藉此提出行銷評論學報籌辦消費者行為專刊的動機與目的。

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