應用模糊靈活性補貨系統模式於零售管理

Using Fuzzy Agile Replenishment System Model to Retailing Management

10.29931/MR.201006.0005

林凌仲(Ling-Zhong Lin)；徐村和(Tsuen-Ho Hsu)；葉惠仁(Huery-Ren Yeh)

靈活性 ； 補貨系統 ； 模糊推論機制 ； Agility ； replenishment system ； fuzzy reasoning mechanism

行銷評論

7卷2期（2010 / 06 / 01）

233 - 264

繁體中文

在現今的商業競爭環境之中，零售店業者必須能滿足消費者可以容易取得產品品項，尤其對於連鎖便利商店而言，基於方便性的優勢，對於消費者所希望立即獲得的各類產品，更是不能在貨架上發生貨源不足的問題。爲了有效降低消費者在各家便利商店尋找商品，所產生的交易次數與時間成本的增加，業者有必要掌握店內產品最低的存貨量，以及擴大產品品項內容，以滿足消費者的需求。因此，便利商店補貨系統的建置，就必須考量到可以同時處理繁重的最低存貨量需求，以及保有最大產品需求品項的變異性。有鑑於此，本研究提出靈活性補貨系統，其特色不但可以反應顧客對產品需求量的波動，而且透過有效的成本分析方式，可以提供零售商店需求品項及時的供貨情形。靈活性補貨系統主要是採用模糊邏輯分析的原則，透過模糊規則推論機制的優點，除了可以處理訊息的不確定性問題，還可以藉由槓桿原理連結各家零售商店的補貨系統，進而有效反應整體連零售商店群的存貨狀況。本研究以國內某家知名連鎖便利商店作爲實證的研究對象，據以提出有利的存貨策略，作爲滿足消費者需求的參考依據。

In today's competitive business environment, it is important that consumers are able to obtain their preferred items in the shops they visit, particularly for convenience store chains where popular items are expected to be readily available on the shelves of the stores for buyers. To minimize the cost of running such store chains, it is essential that stocks be kept to a minimum and at the same time large varieties of popular items are available for consumers. In this respect, the replenishment system needs to be able to cope with the taxing demands of minimal inventory but at the same time keeping large varieties of needed items. This paper proposes an agile replenishment system which is able to respond to the fluctuating demands of consumers and provide a timely supply of needed items in a cost-effective way. The agile replenishment system embraces the principle of fuzzy logic which is able to deal with uncertainties by virtue of its fuzzy rules reasoning mechanism, thereby leveraging the responsiveness of the entire agile replenishment system for the chain stores. To validate the feasibility of the approach, an empirical study has been conducted in an emulated environment with promising results.

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