數位學習系統實際使用前置因素之研究－技術面觀點

The Study of Antecedents of Actual Use for E-learning System-From Technical Perspective

10.29931/MR.201109.0003

池文海(Wen-Hai Chih)；林育安(Yu-An Lin)；邱雅雯(Ya-Wen Chiu)

電腦自我效能 ； 技術因子 ； 持續使用意圖 ； 實際使用 ； computer self-efficiency ； technical factors ； continuance intention ； actual use

行銷評論

8卷3期（2011 / 09 / 01）

331 - 350

繁體中文

本研究受測對象為曾經使用過e-learning數位學習系統的醫事人員，探討影響實際使用數位學習系統行為之技術因子（知覺有用性、知覺易用性和知覺可信用性）對於持續使用意圖及實際使用的影響。本研究採用問卷調查法，有效問卷計442份。經實證與分析結果發現：電腦自我效能對知覺有用性、知覺易用性均有顯著正向影響；對於知覺可信用性為負向的影響。技術因子對於態度均為正向的影響。結果變數方面，態度對持續使用意圖為正向的影響，持續使用意圖亦對於實際使用為正向的影響。最後本研究依據建立之架構及實證結果，提出若干管理實務之意涵及後續研究之建議。

The purpose of this study is to explore the antecedents of actual use for medical e-learning system from technical perspective. In this study, we define technical factors which include perceived ease of use (PEOU), perceived usefulness (PU) and perceived credibility (PC).442 valid respondents were collected for this study. Structural equation modeling (SEM) was used to validate the hypotheses. The empirical findings were as followings: (1) computer self-efficiency positively affect both on PEOU and PU, negatively affect on PC. (2) technical factors positively affect on attitude. (3) attitude positively affect on continuance intention, and continuance intention also positively affect on actual use. The findings provide managerial implications for future researches.

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