题名

The Relationships among Destination Image, Perceived Quality, Emotional Place Attachment, Tourist Satisfaction, and Post-visiting Behavior Intentions

并列篇名

目的地意象、知覺品質、情感性地方依附、旅遊滿意度和遊後行為意圖關係之研究

作者

蔡進發(Chin-Fa Tsai)

关键词

目的地意象 ； 知覺品質 ； 情感性地方依附 ； 旅遊滿意度 ； 遊後行為意圖 ； destination image ； perceived quality ； emotional place attachment ； tourist satisfaction ； post-visiting behavior intentions

期刊名称

行銷評論

卷期/出版年月

12卷4期（2015 / 12 / 01）

页次

455 - 479

内容语文

英文
中文摘要

不同於以往的研究，本研究藉由將情感性地方依附加入「意象－品質－滿意度－購後行為」的典範，因而提出一個更加具整合性的遊後行為意圖模型。本研究在旅遊的背景下，使用結構方程模式來檢驗模型中兩兩變數之間的關係。結果指出，此一兼具認知與情感成份的遊後行為意圖新模型可以與實證資料配適良好。與認知有關的路徑「目的地意象－知覺品質－旅遊滿意度－遊後行為意圖」是顯著的；與情感有關的路徑「目的地意象－情感性地方依附－旅遊滿意度－遊後行為意圖」也是顯著的。
英文摘要

Differing from the previous studies, this study proposes a more integrated post-visiting behavior model by including emotional place attachment into the ＂image-quality-satisfaction-post-purchase behavior＂ paradigm. The structural relationships between the variables are examined using a structural equation modeling (SEM) approach in a travel-related context. The results show that the new post-visiting behavior intentions model, which consists of both cognition and emotion components, gives an adequate fit to the data. The cognitive path ＂destination image-perceived quality-tourist satisfaction-post-visiting behavior intentions＂ related to the post-visiting behavior intentions is also evident. The emotional path ＂destination image-emotional place attachment-tourist satisfaction-post-visiting behavior intentions＂ related to the post-visiting behavior intentions is also evident.
主题分类 社會科學 > 經濟學
社會科學 > 管理學
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被引用次数
  1. 蔡玲瓏(2020)。服務創新與節慶意象對遊客重遊意願之影響－以臺灣燈會為例。休閒產業管理學刊，13(1)，1-26。
  2. 鐘鈺鈞,張文榮,胡大謙(2019)。目的地依附之中介效果對於遊客行為的實證研究：以台灣主題樂園為例。商略學報，11(3)，231-252。
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