壽險業務人員離職傾向影響因素之研究

A Study on the Factors of Turnover Intention of Life Insurance Agents

10.29933/SHSS.201011.0003

李德治；洪麗美；童惠玲；陳巧孟

離職傾向 ； 個人層面因素 ； 公司層面因素 ； 環境層面因素 ； turnover intention ； personal factors ； organizational factors ； environmental factor

弘光人文社會學報

13期（2010 / 11 / 01）

49 - 70

繁體中文

本研究探討影響壽險業務人員離職傾向的相關因素，分為個人層面因素、公司層面因素以及環境層面因素三個部分。採問卷調查法，樣本選自南山人壽在中部地區的6個通訊處。研究結果發現薪資滿意度、組織承諾、激勵制度、轉換型領導風格、景氣知覺以及市場就業機會知覺對離職傾向皆具負向影響。其中以組織承諾對離職傾向的解釋力最強，環境層面因素對離職傾向的解釋力最弱。

The research is aimed to identify the related factors which resulted in having turnover intention for life insurance agents. These factors typically consisted of three dimensions. The first dimension referred to personal factors. The second dimension was that of organizational factors. As for the third dimension of environmental factor. Study tool was that a questionnaire. The participants chosen to fill the questionnaire were the life insurance agents with the same service time selected from the 6 agency offices in Taichung, NanShan Life Insurance Co.Ltd. Taiwan. And the findings are as follow: It is payment satisfaction, organization commitment, incentive system, and awareness of boom that all having negative effect on turnover inclination; Among them, organizational commitment and turnover intention of the explanatory power of the strongest, environment factors and turnover in the explanatory power of the weakest.

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