登山自行車騎士專門化、環境屬性、流暢體驗與場所依戀之關係研究

A Study of Relationships among Mountain Bikers Specialization, Environmental Attribution, Flow Experiences and Place Attachment

10.6547/tassm.2010.0003

邱思慈(Szu-Tzu Chiu)；林欣怡(Shin-Yi Lin)；張家銘(Chia-Ming Chang)

登山自行車 ； 專門化 ； 環境屬性 ； 流暢體驗 ； 場所依戀 ； mountain bikers ； specialization ； flow experiences ； place attachment ； environmental attribution

臺灣體育運動管理學報

10期（2010 / 03 / 01）

65 - 92

繁體中文

本研究目的在驗證登山自行車騎士的「專門化」、「環境屬性」、「流暢體驗」及「場所依戀」之關係模式。本研究採用問卷調查法，使用「專門化」、「環境屬性」、「流暢體驗」及「場所依戀」等量表。以八卦山登山自行車騎士為研究對象，採便利取樣獲得有效問卷為388份，經結構方程模式統計分析結果發現：（一）專門化會正向影響環境屬性重要度與滿意度。（二）專門化正向影響流暢體驗。（三）專門化與流暢體驗不會直接影響場所依戀。（四）專門化可以透過環境屬性滿意度間接影響場所依戀，因此環境屬性滿意度具有中介效果。最後依據研究結果，提出管理及未來研究建議。

This study aimed to investigate the causal relationships among specialization, flow experience, environmental attribution and place attachment of mountain bikers. Researchers utilized the method of survey. The scale of specialization, flow experiences, environmental attribution, and place attachment were used. 388 valid questionnaires were collected from mountain bikers in Mt. Bagua Scenic Area. The data was analyzed by structural equation modeling. Results showed that: (a) the specialization significantly direct influenced the importance and the satisfaction of environmental attribution. (b) The specialization significantly direct influenced flow experience. (c) Both of specialization and flow experience did not significantly direct influenced place attachment. (d) The specialization indirectly influenced place attachment; therefore, the satisfaction of environmental attribution attired mediating effect. Finally, managerial implications as well as suggestion for future researches are also discussed.

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