臺灣體育專業人員知識分享成效之研究

A Study of Knowledge Sharing Effectiveness on the Professionals of Physical Education and Sport in Taiwan

10.6547/tassm.2011.0001

劉照金(Chao-Chin Liu)；劉一慧(Yi-Hui Liu)

計畫行爲理論 ； 體育專業人員 ； 知識分享行爲 ； 知識分享成效 ； theory of planned behavior ； professionals of physical education and sport ； knowledge sharing behavior ； knowledge sharing effectiveness

臺灣體育運動管理學報

11卷1期（2011 / 03 / 01）

1 - 23

繁體中文

本研究目的以計畫行爲理論爲研究理論架構，探討體育專業人員知識分享成效模式之適切性及路徑關係。研究方法以自編的「體育專業人員知識分享成效之調查問卷」爲工具，以臺灣地區體育專業人員爲對象，採立意抽樣，共獲得有效問卷666份，所得資料以線性結構方程模式驗證本研究之假設及模式，結果如下：(1)本研究測量模式及結構模式之適配度評鑑指標均屬適配範圍，顯示所建構之體育專業人員知識分享成效模式是適配良好的模式；(2)從體育專業人員知識分享成效之路徑效果，顯示其知識分享成效係受到主觀規範、分享態度、知覺行爲控制、分享行爲、分享意圖等因素直接或間接之正向影響。綜合結論，本研究證實探討行爲模式之計畫行爲理論，不但在體育專業人員之知識分享行爲具有良好解釋力，亦能有效預測體育專業人員之知識分享成效。

This study took the theory of planned behavior as a conceptual framework, to examine the effectiveness of sports professionals in the knowledge sharing model and the path of relevance relations. We developed a survey on knowledge sharing behavior among professionals in physical education and sports as the research tool. Based on purposive sampling, 666 valid questionnaires were collected from professionals in the fields of physical education and sports in Taiwan and the data was analyzed using structural equation modeling. The results of this study include the following: (1) The measurement mode, measurement mode for goodness of fit, evaluation indicators, and tests demonstrated an adaptive structure model range, indicating the effectiveness of knowledge sharing among physical education professionals in this research reached a good model fit; (2) The path analysis of effectiveness for knowledge sharing of sports professionals, indicated the effectiveness of the knowledge sharing system used by sports professionals, according to subjective norms, shared attitudes, perceived behavioral control, sharing behavior, and other factors intended to share the positive impact directly or indirectly. In conclusion, this study confirmed that the theory of planned behavior has good explanatory power in knowledge sharing behavior of professionals of physical education and sport, and effectively predicted the effectiveness of knowledge sharing of professionals of physical education and sport.

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