题名

以計畫行為理論及調節變數探討民眾利用桃園自行車道從事娛樂與運動的意圖

并列篇名

Relationships between Theory of Planned Behavior Factors and the Intention of Using Bicycle Lanes for Leisure and Exercise in Taoyuan

DOI

10.6547/tassm.2014.0010

作者

謝雯玲(Wen-Ling Shieh)；王文博(Wen-Bo Wang)

关键词

自行車道使用 ； 計畫行為理論 ； 調節效果 ； bicycle-lane use ； theory of planned behavior (TPB) ； moderating effect

期刊名称

臺灣體育運動管理學報

卷期/出版年月

14卷2期（2014 / 12 / 31）

页次

253 - 290

内容语文

繁體中文
中文摘要

本研究以計畫行為理論為基礎，旨在建構自行車使用者的行為意圖之模式，並探討自行車使用者之態度、主觀規範與知覺行為控制對行為意圖之影響，以及休閒涉入及憂鬱心情對該行為意圖模式的調節效果。本研究以2013年7月至9月間桃園縣境6處之自行車道現場之民眾849名為研究對象，以「自行車使用者行為意圖模式問卷」進行調查，並採敘述統計及階層回歸分析進行資料分析，所得結論如下：一、自行車使用者之態度、主觀規範與知覺行為控制對行為意圖均有顯著的影響。二、無論是以自行車道做為娛樂或是運動意圖的模式中，當加入兩項個人特質相關的調節變數─憂鬱心情和休閒涉入後，整個模式可解釋變異大幅增加，特別是在態度對運動意圖的模式中，其能解釋的百分比最高。未來，桃園自行車道設計、規劃及建設時，能以維護自行車道使用者安全為優先考量。盡量以設立自行車專用道路的模式，落實自行車優先路權觀念，並能立法通過自行車用路安全相關規範及法條，串聯桃園各鄉鎮的自行車道，使其成一整體且完善的休閒空間。
英文摘要

This study examined applying the theory of planned behavior (TPB) to predict the use of Taoyuan bicycle lanes for exercise and recreation intentions. In addition, the moderating effect of leisure involvement and a depressed mood on the relationship between the three TPB factors and intentions for exercise and leisure was considered. During July to September 2013, a sample of 849 bicycle-lane users completed questionnaires regarding the influence of TPB factors on exercise and recreation intentions. Using moderated hierarchical regression analysis, we evaluated the general relationships between individual TPB factors and the intention to exercise and recreate. We then investigated how the two primary types of exercise-moderating factor (leisure involvement and depressed mood) influenced the relationships between the TPB factors and the exercise/ recreation intentions. Significant findings were determined for a number of the relationships, and management implications were identified.
主题分类 社會科學 > 體育學
社會科學 > 管理學
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被引用次数
  1. 趙正敏,林芳珍(2015)。消費者採用行動商務之科技特徵：TPB與TAM之延伸研究。運動休閒管理學報，12(4)，1-17。
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