遊客登山冒險遊憩參與行為模式之研究－以台中縣鳶嘴山為實證

A Study of Adventure Recreation Mountain Hikers, Participative Behavior Model-Case Study by Mountain Hiking in Yundree Mountain

10.6214/JSRM.200612_3(2).0004

張孝銘(Hsiao-Ming Chang)

冒險 ； 冒險遊憩 ； 流暢體驗 ； 登山 ； 行為模式 ； Adventure ； adventure recreation ； experience ； mountain hiking ； behavior model

運動休閒管理學報

3卷2期（2006 / 12 / 01）

50 - 62

繁體中文

本研究之目的在於了解遊客參與登山冒險遊憩之行為模式，主要根據Robinson(1992)冒險遊憩模式為基礎建構研究變項，包括參與動機、風險認知與決策、流暢體驗、參與結果評估、以及參與後感受正面影響等之變項，來驗證登山冒險遊憩參與行為模式。本研究採問卷調查方式，以鳶嘴山登山遊客為對象，並於登山停車場以便利取樣進行調查，共獲得有效問卷649份。統計方法係以LISREL來驗證本研究所建構之7個假設，經分析後本研究發現：1.遊客登山參與動機對風險認知與決策、流暢體驗及感受活動正面影響有正向的影響存在；2.遊客登山風險認知與決策對參與流暢體驗有正向的影響存在，但對活動參與結果評估並沒有影響存在；3.遊客登山參與流暢體驗對參與結果評估以及感受活動正面影響有正向的影響存在；4.遊客登山參與結果與評估對參與活動後感受正面影響並有正向影響存在。根據分析結果，本研究不僅對相關冒險遊憩活動經營業者提出建議，亦對此議題提出後續研究建議。

The purpose of this study is aimed to construct a new adventure recreation tourism behavior model based on Robinson (1992b) adventure recreation model. The study includes some variables, such as the adventure recreation participative motivation, risk cognition and decision making, flow experience, consequent estimation, and perceived positive influences after finishing the activity. The Adventure recreation behavior Scale was used to measure the hikers,. The questionnaires were given to hikers, in Yundree Mountain, and non-random sampling method is used. 649 effective questionnaires were collected. Seven hypotheses were tested. LISREL(Linear Structural relationships) was used to test the model. After testing, four results are shown: 1. There is a direct positive effect on risk cognition and decision making for mountain hiking in the hikers, participative motivation. Moreover there is also a direct positive effect on flow experience. 2. There is a direct positive effect on flow experience in hikers, risk cognition and decision making for mountain hiking. However, there is no direct positive effect on consequent estimation. 3. There is a direct positive effect on consequent estimation in hikers, flow experience during mountain hiking. 4. There is a positive effect on perceived positive influences after finishing the activity in hikers, consequent estimation. Based on these findings, the study not only gives some suggestions for adventure or program managers, but also supports research orientation for future researchers.

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