飛行傘參與者冒險遊憩參與行為模式之研究

A Study of Paragliding Participants Their Adventure Recreation Participative Behavior Model

10.6214/JSRM.200706_4(1).0001

張孝銘(Hsiao-Ming Chang)

冒險 ； 冒險遊憩 ； 流暢體驗 ； 飛行傘 ； 行為模式 ； Adventure ； adventure recreation ； experience ； paragliding ； behavior model

運動休閒管理學報

4卷1期（2007 / 06 / 01）

1 - 13

繁體中文

本研究之目的在於了解飛行傘參與者參與飛行傘冒險遊憩之行為模式，主要根據Robinson(1992b)冒險遊憩模式為基礎建構研究變項，包括參與動機、風險認知與決策、流暢體驗、參與結果評估、以及參與後感受正面影響等之變項，來驗證飛行傘冒險遊憩參與行為模式。本研究採問卷調查方式，以飛行傘活動參與者為對象，採現地便利取樣以及郵寄法進行調查，共獲得有效問卷226份。統計方法係以LISREL來驗證本研究所建構之7個假設，經分析後本研究發現：1.飛行傘參與者飛行傘參與動機對風險認知與決策、流暢體驗及參與後感受正面影響有正向的影響存在；2.飛行傘參與者飛行傘參與風險認知與決策對流暢體驗、參與結果評估有正向的影響存在；3.飛行傘參與者飛行傘參與流暢體驗對參與結果評估有正向的影響存在；4.飛行傘參與者飛行傘活動參與結果評估對參與後感受正面影響有正向影響存在。根據分析結果，本研究不僅對相關冒險遊憩活動經營者提出建議，亦對此議題提出後續研究建議。

The purpose of this study is aimed to construct a paragliding adventure recreation behavior model based on Robinson (1992b) risk recreation model. The study includes some variables, such as the adventure recreation participative motivation, risk cognition and decision making, flow experience, consequent estimation, and perceived positive influences after finishing the activity. The Adventure recreation behavior Scale was used to measure the paragliders'. The questionnaires were given to paragliders', and non-random sampling and mailing method is used. 226 effective questionnaires were collected. Seven hypotheses were tested. LISREL (Linear Structural relationships) was used to test the model. After testing, four results are shown: 1. There is a direct positive effect on risk cognition and decision making for paragliding in the paragliders' participative motivation. Moreover there is also a direct positive effect on flow experience and perceived positive influences after finishing the activity. 2. There is a direct positive effect on flow experience and consequent estimation in paragliders' risk cognition and decision making for paragliding. 3. There is a direct positive effect on consequent estimation in paragliders' flow experience during mountain hiking 4. There is a positive effect on perceived positive influences after finishing the activity in paragliders' consequent estimation. Based on these findings, the study not only gives some suggestions fix adventure or program managers, but also supports research orientation fix future researchers.

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