樂活族休閒涉入與休閒效益關係之研究

The Relationships of Lohasians' Leisure Involvement and Leisure Benefit

10.6214/JSRM.201012_7(2).0008

張智傑(Chih-Chieh Chang)；李城忠(Cheng-Jong Lee)

樂活 ； 休閒涉入 ； 休閒效益 ； 社會網絡 ； lohas ； leisure involvement ； leisure benefit ； social network

運動休閒管理學報

7卷2期（2010 / 12 / 01）

111 - 131

繁體中文

本研究旨在探討樂活生活型態與休閒之關係，並以作為樂活生活型態為主的自行車休閒活動為研究主題。樂活(LOHAS)是是一個西方傳來的新興生活型態族群，又稱「樂活生活」、「洛哈思主義」，由音譯LOHAS而來，是「Lifestyles of Health and Sustainability」的縮寫。在全球「樂活」風潮中，「騎單車」被認為是最符合樂活精神的活動。除了為地球暖化盡力，更重要的是享受自由自在單車騎乘樂趣及體驗健康生活，本研究除了樂活生活型態與休閒活動外，進一步的探討樂活生活型態與休閒涉入和休閒效益之影響。本研究以自行車為休閒活動者做為對象，以便利取樣的方式選取樣本，共取得有效問卷491份。透過問卷調查及結構方程模式(SEM)檢測本研究之模式，分析結果顯示此模式之配適度良好。本研究有以下重要發現：1.樂活生活型態伴隨著休閒涉入，對休閒效益達顯著影響。2.樂活生活型態對休閒效益有顯著影響。3.社會網絡透過休閒涉入後對休閒效益有顯著影響。4.休閒涉入對休閒效益有顯著影響。本研究並以模式推估結論，提倡樂活生活型態，建議推行促進生命達到環境、經濟、個人身心及社會發展的永續性發展，並與自行車休閒活動的推展相互結合，可成為地球與人類環境永續的主要關鍵因素。

The purpose of this research is to analyze the relationship between the LOHAS lifestyle and leisure activities, and focuses on cycling, or the most popular topic for the LOHAS lifestyle. The term LOHAS was originally an emerging lifestyle in the western world. Sometimes referred to as the LOHAS lifestyle or LOHAS ideology, LOHAS is a transliterated term. It stands for Lifestyles of Health and Sustainability. Taiwan residents started paying close attention to the environment and quality of life. In this global trend of LOHAS, cycling is recognized as the activity that best confirms to the essence of the LOHAS lifestyle. Other than its contribution to reducing global warming, cycling allows riders to enjoy the fun of riding a bicycle and experience a healthy life. In addition to the LOHAS lifestyle and leisure activities, this study also discusses the influence for the LOHAS lifestyle, leisure involvements, and leisure benefits. This sample population for this study is frequent cyclers, and there were 491 effective questionnaires collected. These questionnaires and the Structural Equation Model are adopted to test the study model and the result shows an excellent goodness-of-fit. There are four important findings from this study: 1. the LOHAS lifestyle, combined with leisure involvements, presents a significant influence on leisure benefits; 2. the LOHAS lifestyle exerts a significant influence on leisure benefits; 3. the social network, combined with leisure involvements, presents a significant influence on leisure benefits; and 4. leisure involvements exert a significant influence on leisure benefits. With the result of the study model, this study concludes that LOHAS lifestyle should be promoted to obtain sustainable developments for the environment, economy, personal physical and psychological well-beings, and the society. By integrating the cycling activity, the LOHAS lifestyle will be the key to continuity for the earth, the human race, and the environment.

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