| 题名 |
民眾對街頭藝人觀感之研究－以台中市街頭藝人為例 |
| 并列篇名 |
A Study of People's Impressions on Street Performers: Taking the Street Performers in Taichung City as Example |
| DOI |
10.6214/JSRM.201106_8(1).0012 |
| 作者 |
吳佩玲(Pauline Wu)；江金山(Ching-San Chiang) |
| 关键词 |
街頭藝人 ； 觀光觀感 ； 消費觀感 ； 觀賞價值觀感 ； 文化氣息觀感 ； street performers ； sightseeing ； consumption ； watching value ； cultural ambience |
| 期刊名称 |
運動休閒管理學報 |
| 卷期/出版年月 |
8卷1期（2011 / 06 / 01） |
| 页次 |
174 - 188 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
本研究從街頭藝人的表演，探討民眾對於街頭藝人在觀光、消費、觀賞價值與文化氣息的觀感，並且分析不同人口統計變項對於這些觀感的差異。統計方式採用因素分析、多變量變異數分析進行資料檢定。結果顯示人口統計變項以男性、未婚、21-30歲、大專校院教育程度、教育公職方面的職業、月收入在30001-45000元的民眾居多數。女性以及未婚民眾在促進觀光觀感、消費提升觀感、觀賞價值觀感與文化氣息觀感均顯著優於男性以及已婚民眾，21-30歲的民眾在促進觀光觀感與消費提升觀感顯著優於20歲（含）以下與31-40歲的民眾，大專校院教育程度之民眾在消費提升觀感顯著優於高中職（含）以下之民眾，職業為其他的民眾在促進觀光觀感顯著優於職業為教育公職與工業服務的民眾，月收入在30000元以下的民眾在觀賞價值觀感顯著優於月收入在50001元-70000元的民眾。建議台中市政府觀光局配合觀光活動邀請街頭藝人表演，商圈配合與店家可以配合表演時做促銷活動，相關單位要求街頭藝人表演時穿著特殊或是具有造型的服飾以提升觀賞價值，而街頭藝人提升自己的表演技術配合文化藝術進行創意表演，以強化民眾對於街頭藝人正面的觀感，接受並喜愛街頭藝人的表演。 |
| 英文摘要 |
This study was aimed to discuss people's impressions on street performers in terms of impressions on sightseeing, consumption, watching value, and cultural ambience, on the other hand, the differences analysis were operated based on the demographic data. Statistics methods, such as factor analysis and MANOVA were exercised in this study. The results revealed that the majority of respondents was male, single, at age of 21 to 30, had college education, working in educational and government institutes, made monthly income in amount of $30,001 to $45,000. Female and single respondents got the significant superior differences than male and married people in ”enhanced sightseeing”, ”increased consumption”, ”watching value” and ”cultural ambience”; people at the age of 21-30 were superior to people younger than 20 years old and at age of 31-40 as to ”enhanced sightseeing” and ”increased consumption”; with regards to ”increased consumption”, participants who graduated from college were superior than people graduated from high school or below; participants whose profession in others were greater than those in education/ public organizations and industry as to ”enhanced sightseeing; participants whose monthly income below $30,000 were superior to participants whose monthly income between $50,001 to $ 70,000 in ”watching value”. It is suggested that the authority of the Tourism Bureau of Taichung City Government may invite street performers doing performance in the occasion of tourism activities. Accompanying with the performance, the nearby stores can launch promotion or on sale activity. The host can request street performers to wear stylish or special outfit to catch people's eyes to watch. On the other hand, the street performers shall improve their own performing skills and invent more creative performances with art and culture elements. With these changes, people’s impressions on street performers will become positive and enhanced and gradually accept and adore their performances. |
| 主题分类 |
人文學 >
地理及區域研究 社會科學 > 體育學 社會科學 > 管理學 |
| 参考文献 |
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