苗栗市（火旁）龍節慶參與及居民文化與觀光發展態度之研究

Residents' Festival Participation and Attitude of Culture and Tourism Development of Inheriting Bombing Dragon Festival in Miaoli City

10.6214/JSRM.201112_8(2).0005

洪維勵(Wei-Li Hung)；李易儒(Yi-Ju Lee)；莊縈焄(Ying-Hsun Chuang)

節慶參與程度 ； 觀光發展 ； 客家文化 ； festival participation level ； tourism development ； the Hakka Culture

運動休閒管理學報

8卷2期（2011 / 12 / 01）

70 - 85

繁體中文

（火旁）龍為苗栗地區客家文化的地方性節慶活動，苗栗市公所有鑑於此傳統活動對客家文化的重要性，自1998年開始著手每年積極籌辦屬於苗栗客家人的(火旁)龍慶典。本研究目的在於了解苗栗（火旁）龍節慶的發展，並了解苗栗居民參與（火旁）龍活動的類型，與探討此居民對文化及觀光發展的態度。本研究於2008年2月進行當地居民調查。研究發現，苗栗市舉辦（火旁）龍活動，從公部門、民間部門與地方商家、鄰里社區居民全員動員，許多在外地工作及唸書的苗栗客家人，也會回到家鄉參與活動。此節慶活動凝聚了當地居民對地方的意識與客家文化的連結，屬於苗栗當地的文化場景，對苗栗市具有特殊重要性與地位。

Bombing dragon is a local festival of the Hakka culture in Miaoli. Since 1998, Miaoli City Government began to organize the Hakka bombing dragon festival due to its cultural importance. The objectives of this study are to understand the development of bombing dragon festival and to analysis residents' participation, and the attitude of culture and tourism development of inheriting the cultural festival to the Hakka culture in Miaoli. The survey was conducted with the residents in February 2008. The results show that the public sector, private sector, local businesses, community residents are pay attention on this local bombing dragon festival. Even people whom work or study outside the Miaoli City, they will return home to participate this festival. This festival embodies the consciousness of local residents and the Hakka culture, which is Miaoli's exclusive spectacle. Therefore, this Festival to Miaoli is highly important and having a special status.

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