A Study of Project Adventure, Attraction, and Happiness in Eco-tourism of Kinmen Cormorant Season

金門鸕鶿季探索、吸引力與幸福感生態旅遊之研究

10.6214/JSRM.1101.006

趙嘉裕(Chia-Yu Chao)

生態旅遊 ； 金門鸕鶿季 ； 探索 ； 吸引力 ； 幸福感 ； Eco-tourism ecological tour ； Kinmen Cormorant season ； Project adventure ； Attraction ； Happiness

運動休閒管理學報

11卷1期（2014 / 03 / 01）

77 - 92

英文

並分析之間的效果本研究之目的在於發展與建構鸕鶿生態旅遊探索、吸引力與幸福感之模式，，受訪者是到金門參觀鸕鶿季節生態旅遊的遊客。探索性因素分析與結構方程模式應用在本研究。結果顯示模式的RMSEA、NCI與GFI不符建議之標準值，經過修正並且刪除3個未達到.7的變數，僅RMSEA未符合標準但是其他所有數值皆達到標準，整體觀察之下本模式符合適配度，探索對吸引力具有影響效果、探索對幸福感具有影響效果、吸引力對幸福感具有影響效果。建議金門當地政府可以應用此模式創造生態旅遊的效果，例如建造繩索的橋樑，營造繩索擺盪活動跨越小河岸，建造木製橋樑、掩蔽物、椅子等器具讓遊客觀賞鸕鶿，而且探索、吸引力與幸福感之效果可以變成設計金門其他新型態生態旅遊的核心。

The purpose of this study was to develop and build the project adventure, attraction, and happiness of cormorant Eco-tourism model, and find out the effects of the model, the subjects were those tourists who visited Kinmen in the cormorant season. The exploratory factor analysis and structural equation modeling were applied in this study. Results indicated the estimate of the original model revealed the RMSEA, NCI, and GFI did not fit the suggestion parameters, the modification model has deleted three observed variables parameters less than .7, only RMSEA did not match the fit, most of the parameters matched the fit, the model has being indicative of good fit, and project adventure affected attraction, project adventure affected happiness, and attraction affected happiness. The recommendations are that the Kinmen local government can apply this model to create the effects for the Eco-tourism, for instance, build the rope bridges, make some activities use the rope to swing across the small river banks, create the wooden bridge, shelters, seats, etc. for tourists to watch cormorants, besides, the effects of project adventure, attraction, and happiness can be the core for designing the new tour for traveling in Kinmen.

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