题名

活動涉入與知識對露營參與行為之影響

并列篇名

The Effect of Activity Involvement and Knowledge on Camping Participation Behavior

DOI

10.6214/JSRM.202009_17(3).0002

作者

張景弘(Ching-Hung Chang)；楊翰宗(Han-Chung Yang)；張益銘(Yi-Ming Chang)

关键词

活動涉入 ； 活動知識 ； 參與行為 ； Activity Involvement ； Activity Knowledge ； Participation Behavior

期刊名称

運動休閒管理學報

卷期/出版年月

17卷3期（2020 / 09 / 01）

页次

12 - 24

内容语文

繁體中文
中文摘要

本研究主旨在探討露營活動參與者之活動涉入及活動知識對參與行為之影響。以至高雄與台南露營場地實際參與露營活動者為樣本，採用立意取樣法進行抽樣調查。發放問卷400份，有效問卷370份，回收問卷有效率為92.5%，建立資料後以SPSS 23.0進行次數統計分析、信度與效度分析、描述性統計分析、皮爾森相關分析與多元迴歸分析進行檢測。研究結果顯示活動涉入部份正向影響參與行為，特別在吸引力與生活中心性正向影響參與行為。另外活動知識正向影響參與行為。本研究提升了我們對露營活動參與者活動涉入與知識的了解外，也提供相關建議給業者提升他們的市場表現。
英文摘要

The purpose of this study was to explore the effect of activity involvement and knowledge on camping participations. There were 400 questionnaires distributed Kaohsiung and Tainan camping sites. Of a 92.5% response rate, there were 370 valid questionnaires obtained. This thesis utilized SPSS 23.0 for data analysis. Reliability and validity analysis, descriptive statistical analysis, Pearson's Correlation and multiple regression analysis employed for statistical analysis. Results revealed that both activity involvement and knowledge positively affect participation behaviors. Activity involvement has partially supported by attraction and life centration. This study improved our understanding of activity involvement and knowledge. It also offered suggestions to service providers to enhance their marketing performance.
主题分类 人文學 > 地理及區域研究
社會科學 > 體育學
社會科學 > 管理學
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