大學生參與足球運動行為傾向模式之研究

Study on the Behavioral Tendency Pattern of College Students' Participation in Football Sport

10.6214/JSRM.202009_17(3).0004

魏春娥(Chun-Oh Wei)

計畫行為理論 ； 結構方程模式 ； 足球運動 ； Planning Behavior Theory ； Structural Equation Patterns ； Football Sport

運動休閒管理學報

17卷3期（2020 / 09 / 01）

46 - 57

繁體中文

本研究目的應用計畫行為理論驗證大學生參與足球運動行為傾向模式，本研究方法以本研究以高雄大學學生參與足球運動者為研究對象，抽樣時間為2020年4月2日～2020年5月15日，於高雄大學足球場共施測300份問卷，扣除填答不完整問卷31份，共計有效問卷269份。應用Amos20.0統計軟體，以收斂效度、區別效度、模型適配度、路徑分析等一系列嚴謹的統計分析驗證大學生參與足球運動行為傾向模式。研究結果顯示研究假設一：大學生參與足球運動者態度對行為傾向達顯著影響、假設二：大學生參與足球運動者主觀規範對行為傾向達顯著影響、假設三：大學生參與足球運動者行為控制知覺對行為傾向達顯著影響均成立。最後根據研究結果提出具體建議如可以發展足球社團，舉辦足球聯賽，讓大學生切身體會到足球運動的樂趣所在。

The purpose of this study is to verify the behavioral tendency pattern of college students participating in football sport with the help of the theory of planning behavior. In this study, football playing students from Kaohsiung University are selected as research object. Sampling was conducted from April 2, 2020 to May 15, 2020. A total of 300 questionnaires were collected from the football field at Kaohsiung University, deducting 31 incomplete ones, a total of 269 questionnaires were valid. By using Amos20.0 statistics software, a series of rigorous statistical analysis, such as convergent validity, differential validity, model fitness and path analysis, were used to verify the behavioral tendency pattern of college students participating in football sport. The results show that hypothesis one: the attitude of college students participating in football sport has a significant effect on behavioral tendency; hypothesis two: the subjective norms of college students participating in football sport have a significant effect on behavioral tendency; hypothesis three: the behavior control perception of college students participating in football sport has a significant effect on behavioral tendency. Finally, according to the results of the study, specific suggestions such as how to develop football associations, hold football games, and let college students experience the fun of football were presented.

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