玉山盃高地路跑選手線上報名系統使用意圖之研究

10.6169/NCYUJPEHR.12.3.04

伍木成；何篤光

高地路跑 ； 報名系統 ； 科技服務

嘉大體育健康休閒期刊

12卷3期（2013 / 12 / 31）

37 - 47

繁體中文

本研究主要在探討路跑選手對線上報名系統之使用意圖，以科技接受模式為理論基礎，2012年玉山盃高地路跑線上報名系統使用者為主要研究對象，採立意抽樣方式抽取350位玉山盃高地路跑選手為研究樣本，總計回收300份，回收率達85.7%；而有效問卷數量為280份，有效問卷達93.3%。研究結果顯示：（一）「認知易用性」對於使用高山路跑線上報名系統「認知有用性」有顯著影響。（二）「認知有用性」對於使用高山路跑線上報名系統「使用態度」有顯著之影響。（三）「認知易用性」對於使用高山路跑線上報名系統「使用態度」有顯著之影響。（四）「使用態度」對於使用高山路跑線上報名系統「行為意圖」無顯著之影響。（五）「認知有用性」對於使用高山路跑線上報名系統「行為意圖」無顯著之影響。

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