英文摘要
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Based on the theory of normative power proposed by Ian manners, this article analyzes how the EU shows its so-called normative power in its foreign trade related affairs through the General Data Protection Regulation (GDPR). Recently, digital trade has flourished with the free flow of data. Issues related to privacy and data protection have become more and more important and attracted much attention in international trade. When the fundamental rights of personal data protection conflicts with the free trade of economic development, how can the balance be achieved between them, and how can the EU exert or show its "normative power" in its trade agreements with third countries? For a long time, as a global actor, the EU has been regarded as positive force to solve global problems. It exerts its influence through economic and even political rather than traditional military means. Its main purpose is to show or promote the beliefs and values it relies on, and then form an ability to shape the norm in the global society.
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