The Study of the Impact of Taiwan's WTO Accession on Its Sporting Industries

台灣WTO入會對運動工業衝擊之研究

10.30392/TJWTOS.200506_(2).0003

成之約(Kuo-Jung Lin)；林國榮(Hsu-Hua Chou)；周旭華(Chih-Yu Cheng)；徐世勳(Shih-Hsun Hsu)

世界貿易組織WTO ； 運動製造業 ； 運動服務業 ； 運動業者 ； 台灣競爭力

Taiwanese Journal of WTO Studies

2期（2005 / 06 / 01）

55 - 94

英文

本文主旨在評估台灣加入世界貿易組織(WTO)後對當地運動商品製造業與運動服務業的衡擊。經過調查與統計分析，我們發現台灣對WTO的市場開放承諾並不會對當地運動業造成太嚴重的影響。但是，值得建議的是，台灣的運動業者應設計更顧客化、更具附加價值的產品以迎接WTO入會後的挑戰。與中國大陸以及其他WTO會員國協商簽訂雙邊投資協定將有助改善生產地點的彈性以及鞏固台灣世界運動器材製造基地的地位。 至於面臨外國運動服務業的競爭，台灣當地的相關業者應採取策略聯盟、購併或合營等適切的策略改善競爭力。政府亦應更加努力制訂促進運動工業的規範。最後，就WTO的協商架構而言，吾人當充分利用此一多邊機制來積極回應WTO入會所帶來的機會與挑戰。

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