题名

商品價值評估及惠顧意願之結構化模式分析－以圖書消費為例

并列篇名

The Structural Equation Model Analysis of Consumer's Evaluation of Merchandise Value and Patronage Intentions

DOI

10.30066/JCS.200703.0005

作者

劉祥得(Hsiang-Te Liu)；翁興利(Seng-Lee Wong)

关键词

商品價值 ； 惠顧意願 ； 結構化模式分析 ； Merchandise Value ； Patronage Iintentions ； Structural Equation Model Analysis

期刊名称

顧客滿意學刊

卷期/出版年月

3卷1期（2007 / 03 / 01）

页次

121 - 158

内容语文

繁體中文
中文摘要

台灣過去探討商店環境因子影響消費者選擇商店的研究，並不多見，尤其針對多元購物環境對惠顧意願影響的本土研究更是少見。本文提出一整合性的消費者商店購物認知之概念模式，其包含商店環境的外生構面、購物認知的中介構面、及惠顧意願之內生構面等。利用結構化模式分析，釐清多元環境因子如何影響圖書消費者的價值評估與惠顧意願。研究結果支持所提出的概念模式的多數假說。商店設計深切影響消費者的購物認知，尤其是人員服務、心理成本、價格認知。商品價值認知主要受商品品質認知的影響，進而影響消費者的惠顧意願。
英文摘要

Previous studies explored how store environment influence consumer's store choice decision is still rare. Specially, it is absent at the domain of how the multiple store environment factors influence consumers' evaluation of merchandise value and patronage intentions in Taiwan. This study proposes a comprehensive consumer purchasing model which includes exogenous constructs of store environment, mediating constructs of consumer perception and endogenous construct of store patronage intentions. The statistical results support the model proposed and verify many hypotheses.
主题分类 社會科學 > 經濟學
社會科學 > 管理學
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被引用次数
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