參賽者賽會支持之實證研究－線性結構模式之複核效度

An Empirical Research of Participating Player's Event Support Model: A Case of Cross-Validation in Causal Modeling

趙正敏(Cheng-Min Chao)；吳佩璟(Pai-Ching Wu)；林文郎(Wen-Lang Lin)

全國中等學校運動會 ； 參與動機 ； 結構方程模式 ； 複核效度 ； National High School Athletic Competitions of Taiwan ； Motivation ； Structural Equation Modeling ； Cross-validity

顧客滿意學刊

10卷2期（2014 / 09 / 01）

201 - 229

繁體中文

本研究目的旨在探討以不同年度（2009年與2010年）所調查的參賽者樣本資料進行複核效度，驗證這二群樣本研究模式的外部效度，並深入探討不同年度參賽者賽會支持模式的差異。以2009年與2010年全國中等學校運動會共同十二個比賽項目參賽者為研究對象，經分層抽樣獲得有效問卷860份（404份，456份），經描述性統計、複核效度、結構方程模式等統計分析。分析結果顯示：（1）不同年度參賽者賽會支持模式具有複核效度；（2）參與動機、滿意與涉入程度對賽會支持有顯著正向影響；（3）參與動機與涉入程度對滿意有顯著正向影響；（4）參與動機對涉入程度有顯著正向影響。最後，本研究針對研究模式及後續研究提出若干建議，並作為往後舉辦運動賽會之參考。

The purpose of this research was to test the cross-validity of the event support model of particular competition participants from different years (2009 and 2010) by using structural equation modeling to provide insight into the differences between two groups of competitors. We investigated the 2009 and 2010 National High School Athletic Competitions in Taiwan. A total of 860 (404 from 2009; 456 from 2010) valid questionnaires were obtained from competitors in 12 competition events after stratified sampling. After analyzing the data using descriptive statistics, cross-validity, and structural equation modeling methods, the results revealed the following: (1) Both groups of competitors in this study presented cross-validity; (2) participation motivation, involvement, and satisfaction significantly influence event support; (3) both participation motivation and involvement have positive impact on satisfaction; and (4) participation motivation has a powerful effect on involvement. Finally, this paper discusses the study limitations and suggests further research as a reference for developing sports management strategies.

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