题名

從知覺價值觀點探討行動應用程式使用之前因變數

并列篇名

The Study of the Antecedents of Application of Use: From the Perspective of Perceived Value

作者

劉明德(Ming-Te Liu)；吳鈺萍(Yu-Ping Wu)；徐廷枋(Ting-Fang Hsu)

关键词

行動應用程式 ； 知覺價值 ； 承諾 ； 實際行為 ； Mobile Application ； Perceived Value ； Commitment ； Actual Behavior

期刊名称

顧客滿意學刊

卷期/出版年月

12卷2期（2016 / 09 / 01）

页次

213 - 234

内容语文

繁體中文
中文摘要

本研究以顧客知覺價值為基礎，探討使用者在使用行動應用程式(App)的情境下，對情感承諾、計算承諾、實際使用之間的關係。本研究共收集408筆有效之問卷，並以結構方程式驗證假說。經實證與分析結果發現：(1)顧客的知覺價值對情感承諾及計算承諾皆具有顯著正向影響；(2)顧客的情 感承諾及計算承諾對實際行為皆具顯著正向影響。最後本研究依據建立之架構及實證結果，提出若干管理實務之意涵及後續研究之建議。
英文摘要

This study explores the relationships among perceived value, affective commitment, calculative commitemt, and actual behavior of consumers in the context of mobile application. A total of 408 valid samples were collected. This study used SEM (structural equation modeling) to analysis the data. The empirical results indicated that (1) perceived value (functional value, emotional value, social value and monetary value) have a significant and positive effect on affective commitment and calculative commitment, respectively. (2) Affective commitment and calculative commitment have a significant and positive effect on actual behavior.
主题分类 社會科學 > 經濟學
社會科學 > 管理學
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被引用次数
  1. 陳春安(2020)。顧客知覺價值、滿意度與忠誠度關係模式之研究。資訊與管理科學，13(2)，59-85。
  2. 潘博宇,樊祖燁(2020)。知覺價值與轉換成本對忠誠度之影響－以iPhone手機為例。管理資訊計算，9(2)，40-53。
  3. 鍾瀚億、楊仁仁、許吉越、李亭儀(2016)。健身俱樂部消費者知覺價值、運動承諾對忠誠度之影響。運動與遊憩研究，11(2)，111-122。
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