台灣客家服飾工作坊資源與現況之探討

An Investigation of the Workroom Resources and Current Conditions of Hakka Clothing in Taiwan

10.6572/JHHE.3(2).8

徐秀如(Hsiu-Ju Hsu)

客家文化 ； 客家服飾 ； 工作坊 ； Hakka Culture ； Hakka Clothing ； Workroom

餐旅暨家政學刊

3卷2期（2006 / 06 / 01）

289 - 308

繁體中文

客家服飾承繼了中華文化的傳統，且具備了客家民族所獨特擁有的文化特質。然而時代文化的變遷、今日物質慾價值觀的氾濫，已衝擊到客家傳統優良服飾面臨淘汰的困境。爲了延續與創新客家文化，客家服飾的產業化是勢在必行。在推動產業化之前，對於相關資源現狀的了解與需求評估是有其必要性與急切性。因此本研究主要目的是欲瞭解客家服飾相關工作坊之分佈區城、人力組織、營運狀況及相關基本資料，以建置台灣客家服飾相關工作坊之資料庫，做爲產業化輔導之依據。資料收集方法是採自填式問卷郵寄調查法。樣本的取樣方式採取非機率型之滾雪球抽樣法。問卷調查共寄出數量爲303份，而有效問卷數量實爲101份。問卷所收集之資料分析方式是以描述性統計分析中之次數分配、描述性統計分析量及交叉分析法。調查研究結果顯示，客家服飾相關工作坊，都是屬獨家小規模方式經營。對於產業的經營方式，業者仍限於所謂的「產品觀念」，卻忽略了「行銷觀念」的重要。一般而言，客家服飾相關工作坊業者，都秉持著延續及推廣客家文化的理想而開設工作坊，但對於現況及未來的工作態度與想法，卻呈現出負面情形。這也強調出只有將客家服飾相關工作坊產業轉型經營及提升經營觀念，才可改善此局面。

Hakka clothing inherits the tradition of Chinese culture and represents the unique characteristic of Hakka culture. Its existence, however, has been endangered by enculturation and material values. Hakka clothing, as one of the special features of the Hakka culture, is in urgent need of promotion and innovation. For carrying out this urgent mission and for industrialization, assessment and research are needed to investigate the resources and current conditions. It is, therefore, the attempt of this study to integrate and assess the distribution of the workrooms, the human resource, and the business for the Hakka clothing culture. The study, as a further purpose, intends to set up a resource bank of the Hakka clothing to guide and assist the industrialization of Hakka clothing. In this study, a self-administered questionnaire was developed. A snowball sampling non-probability sample was used. A total of 303 questionnaires were mailed to the workrooms of Hakka clothing in Taiwan. One hundred and four questionnaires were returned. Among them, 101 questionnaires were valid for final analysis. A descriptive statistics was used for the data analysis. The results revealed that over eighty percent of workrooms of Hakka clothing exits as a small and single-handed business. For the marketing management philosophies, most of the business owners still keep ＜||＞the product concept＜||＞, not ＜||＞the marketing concept.＜||＞ Most of the Hakka clothing workroom owners held a supreme ideal of promoting and innovating Hakka culture when they started out their own business. However, according to the findings, most of owners reported a negative working attitude and are uncertain for the future. The study concluded that the industrialization and the change of marketing management philosophies for the Hakka clothing workrooms might provide a solution to the situation.

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