網路人際衝突成因與性別差異之研究

Determinants of Internet Conflict and Gender Differences

10.6188/JEB.2008.10(1).02

劉仲矩(Chung-Chu Liu)；黃金榜(Chin-Pang Huang)

人際衡突 ； 電腦中介溝通 ； 網際網路　內容分析法 ； 層級分析法 ； Interpersonal Conflict ； Computer-Mediated Communication ； Content Analysis Method ； Analytic Hierarchy process

電子商務學報

10卷1期（2008 / 03 / 01）

113 - 137

繁體中文

由於網際網路的快速普及，各式各樣的商業活動和人際社交行為隨之活絡於虛擬世界中。在電腦中介溝通行為模式下，人際間衝突的行為更是有增無減。而有關性別在網路衝突上探討亦較少，故本研究目的在瞭解網路衝突的成因與性別差異。將研究分兩階段進行，第一階段先針對網路使用者在網路上產生人際衝突之原因以開放式問卷收集資料，並以內容分析法予以系統的歸納整理，第二階段以第一階段資料為基礎，針對男女差異進行探討比較，試圖找出性別在網路衝突原因上的認知差異。研究結果發現影響網路衝突成因有三：訊息障礙、侵權行為、個人因素；而有關性別在上述三項原因的差異方面，兩性差異點是男性認為個人因素大於訊息障礙，女性則反之。本研究並針對上述研究提出相關結論與建議。

More and more commercial activities and interpersonal social behavior conduct in the cyberspace world as the rapid popularity of Internet. The interpersonal conflict has been inevitable increasing under the computer-mediated communication mode. Less related research has put attention on the gender difference in Internet conflict, therefore this study come forward. The main purpose of this study is to explore the determinants and gender difference of Internet conflict. The investigated procedure is divided into two stages. First, we collected Internet users' data with open-end questionnaire and conduct Content Analysis to analyze the data. Second, based on the data generated in stage one, we use analytic hierarchy process to compare the perceived differences of Internet conflict between male and female. According to the results, the determinants of Internet conflict are categorized into three dimensions: message obstacles, tort, and personal factors. Regarding these three determinants of Internet conflict, there exist gender differences. Male puts more emphasis on personal factor and female on message obstacles. This study also provides some suggestions for the academic and the practice.

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