公用服務事業員工的e化科技接受意圖：以TAM與TTF探討

The Behavioral Intention to Use E Systems for Employees in Public Utility Company: Analysis Based on TAM and TTF

10.6188/JEB.2008.10(1).10

陳禹辰(Yu-Chen Chen)；尚榮安(Rong-An Shang)；何照義(Tsau-Y. Ho)；謝素娟(Su-Chuan Hsieh)

使用意圖 ； 科技接受模型 ； 任務科技配適模型 ； 公用服務事業 ； Behavioral intention to use e systems ； Technology Acceptance Model TAM ； Task-Technology Fit TTF ； Public Utility

電子商務學報

10卷1期（2008 / 03 / 01）

305 - 327

繁體中文

組織成員的e化科技接受意圖，是企業e化成敗的關鍵因素之一。TAM與TTF被許多學者認為是最適當的解釋理論之一。然而，過去的研究大多以民營企業為對象，比較少觸及公用事業。根據創新理論，實施新科技的過程常引發組織學習的需要，其效果對員工接受新系統的意圖有顯著影響。然而，公用事業的官僚式情境往往抑制組織學習的效果。本研究以上述論點為基礎，發展一組假說，採用問卷調查法收集資料，並以LISREL8.5檢驗模型配適度。研究結果發現TAM與TTF只能部分解釋公用事業員工的e化科技接受意圖。僅有少部分功能簡易之系統功能，如電子郵件，被頻繁使用且被視為工作上重要工具。因此，易用性是影響接受意圖的主要因素，個人自願程度與電腦效能則是影響易用性的主要外生變數。有用性甚至會抑制員工之意圖。最後，本研究提出管理與研究建議。

One of the key factors to successfully deploy e business systems lies in the employees' behavioral intention. TAM and TTF have been claimed to be appropriate explanatory theories of this issue. However, previous studies mainly focused on enterprises within private sectors. Public utility companies have been neglected by most research. Innovation theory argues that the performance of innovation implementation is highly related with the results of organizational learning induced from innovation adoption. The bureaucracy inside public utility companies, however, may retard the effects of organizational learning. A model and a set of hypotheses were derived based on the above arguments. A survey was conducted. LISREL was used to verify the research model. The results indicated that TAM and TTF can only partially explain the intention to adopt e systems. Simple functions such as e-mail were the most frequently used and important part of the system. The motives for employees of such companies to use e systems, hen ce, were not the usefulness of the system; instead, ease of use was the primary antecedent of behavior intention, and the degree of voluntariness and computer self-efficacy were antecedents of ease of use. Finally, managerial implications and future research suggestions are proposed.

1. Agarwal, J.,Prasad, J.(1997).The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies.Decision Sciences,28(3),557-582.
2. Ajen, I.,Fishbein, M.(1980).Understanding attitudes and predicting social behavior.New Jersey:Prentice-Hall Inc.
3. Attewell, P.(1992).Technology diffusion and organizational learning: The case of business computing.Organization Science,3(1),1-19.
4. Bagozzi, R. P.,Yi, Y.(1988).On the evaluation of structural equation models.Academic of Marketing Science,16(1),76-94.
5. Bandura, A.,Schunk, D. H.(1981).Cultivating competence, self-efficacy and intrinsic interedt through proximal self-motivation.Journal of Personality and Social Psychology,41(3),586-598.
6. Baumgartner, H.,Homburg, C.(1996).Applications of structural equation modeling in marketing and consumer research: A review.International Journal of Research in Marketing,13(2),139-161.
7. Chau, P. Y. K.(1996).An empirical assessment of a modified technology acceptance model.Journal of Management Information Systems,13(2),185-204.
8. Chau, P. Y. K.(2003).Influence of computer attitude and self-efficacy on IT usage behavior.Journal of Organizational and End User Computing,13(1),26-33.
9. Chou, C. P.,Bentler, P. M.,R. H. Hoyle, Sage (edited)(1995).Structural equation modeling: Concepts, issues, and applications.CA:Thousands Oaks.
10. Cohen W. M.,Levinthal, D.(1990).Absorptive capacity: A new perspective on learning and innovation.Administrative Science Quarterly,35(1),128-152.
11. Compeau, D.,Higgins, C. A.(1995).Computer self efficacy: Development of a measure and initial test.MIS Quarterly,19(2),189-211.
12. Connell, J. P.(1985).A new multidimensional measure of children's perceptions of control.Child Development,56(4),1018-1041.
13. Cooper, R. B.,Zmud, R. W.(1990).Information technology implementation research: A Technological Diffusion Approach.Management Science,36(2),123-139.
14. Davis, F. D.,Bagozzi, R. P.,Warshaw, P. R.(1989).User acceptance of computer technology: A comparison of two theoretical models.Management Science,35(8),982-1003.
15. Dishaw, M. T.,Strong, D. M.(1999).Extending the technology acceptance model with task-technology fit constructs.Information & Management,36(1),9-21.
16. Espinoza, M. M.(1999).Assessing the cross-cultural applicability of a service quality measure: A comparative study between Quebec and Peru.International Journal of Service Industry Management,10(5),449-450.
17. Fornell, C.,Larcker, D.(1981).Evaluating structure equations models with unobservable variables and measurement error.Journal of Marketing Research,18(1),39-50.
18. Goodhue, D. L.(1998).Development and measurement validity of a task-technology fit instrument for user evaluation of information systems.Decision Sciences,29(1),105-138.
19. Goodhue, D. L.(1995).Understanding user evaluation of information systems.Management Science,41(12),1827-1844.
20. Goodhue, D. L.,Thompson, R. L.(1995).Task-technology fit and individual performance.MIS Quarterly,19(2),213-236.
21. Hackbarth, G.,Grover, V.,Yi, M. Y.(2003).Computer playfulness and anxiety: positive and negative mediators of the system experience effect on perceived ease of use.Information & Management,40(3),221-232.
22. Hair, J. F.,Anderson, R. E.,Tatham, R. L.,Black, W. C.(1998).Multivariate data analysis.Prentice Hall.
23. Hartwick J.,Barki, H.(1994).Explaining the role of user participation in information systems use.Management Science,40(4),440-465.
24. Hill, T.,Smith, N. D.,Mann, M. F.(1987).Role of efficacy expectation in predicting the decision to use advanced technologies: The case of computers.Journal of Applied Psychology,72(2),307-313.
25. Huber, G.(1990).A theory of the effects of advanced information technologies on organizational design, Intelligence, and Decision Making.Academy of Management Review,15(1),47-71.
26. Igbaria, M.,Guimaras, T.,Davis, G. B.(1995).Testing the determinants of microcomputer usage via a structural equation model.Journal of Management Information Systems,11(4),87-114.
27. Igbaria, M.,Iivari, J.(1995).The effects of self efficacy on computer usage.Journal of Management Science,23(6),587-605.
28. Igbaria, M.,Parasuraman, S.,Baroudi, J. J.(1996).A motivational model of microcomputer usage.Journal of Management Information Systems,13(1),127-143.
29. Jackson, C. M.,Chow, S.,Leitch, R. A.(1997).Toward an understanding of the behavior intension to use an information system.Decision Sciences,28(2),357-389.
30. Jeff, K. G.,Hess, J. A.,April, T. R.(2003).Sustaining the desire to learn: Dimensions of perceived instructional facework related to student involvement and motivation to learn.Western Journal of Communication,67(4),357-381.
31. King, W. R.,He, J.(2006).A meta analysis of technology acceptance model.Information & Management,43(6),740-755.
32. Kinman, G.,Kinman, R.(2001).The role of motivation to learn in management education.Journal of Workplace Learning,13(4),132-144.
33. Legris, P.,Inghamb, J.,Collerettec, P.(2003).Why do people use information technology? A critical review of the technology acceptance model.Information & Management,40(3),191-204.
34. Lucas, H. C.,Spitler, V. K.(1999).Technology use and performance: A field study of broker workstations.Decision Sciences,30(2),291-311.
35. Luis, L. M.,Franz, W. K.(2004).A model of business school students' acceptance of a web-based course management system.Academy of Management Learning and Education,3(1),7-26.
36. Moore, G.,Benbasat, I.(1991).Development of an instrument to measure the perceptions of adopting an information technology innovation.Information Systems Research,2(3),192-222.
37. Nunnally, J. C.(1978).Psychometric theory.New York:McGraw-Hill.
38. Oliver, R. L.,Bearden, W. O.(1985).Crossover effects in the theory of reasoned action: A moderating influence attempt.Journal of Consumer Research,12(3),324-340.
39. Real, J. C.,Leal, A.,Roldan, J. L.(2006).Information technology as a determinant of organizational leaning and technological distinctive competencies.Industrial Marketing Management,35(4),505-521.
40. Rogers, E. M.(1983).Diffusion of innovations.New York:The Free Press.
41. Shimp, T. A.,Kavas, A.(1984).The theory of reasoned action applied to coupon usage.Journal of Consumer Research,11(3),795-809.
42. Silverberg, G.(1991).Adoption and diffusion of technology as a collective evolutionary process.Technological Forecasting and Social Change,39(1-2),67-80.
43. Stein, E. W.,Vandenbosch, B.(1996).Organizational learning during advanced system development: Opportunities and obstacles.Journal of Management Information Systems,13(2),115-136.
44. Torkzadeh, G.,Chang, J. C. J.,Demirham, D.(2006).A contingency model of computer and internet self efficacy.Information & Management,43(4),541-550.
45. Venkatesh, V.,Davis, F.(2000).A theoretical extension of the technology acceptance model: Four longitudinal study.Management Science,46(2),186-204.
46. Vijayasarathy, L. R.(2004).Predicting consumer intention to use on-line shopping: The case for an augmented technology acceptance model.Information & Management,41(6),747-762.
47. Yan, X, Li, Y.,Tan, C. H.,Teo, H. H.(2007).Students` participation intention in an on line discuss forum: Why is computer mediated interaction attractive.Information & Management,44(5),456-466.
48. 王淑娟(2002)。碩士論文(碩士論文)。國立雲林科技大學資訊管理系。
49. 梁麗珍(2001)。博士論文(博士論文)。彰化師範大學工業教育學系。
50. 郭達沂(2003)。碩士論文(碩士論文)。國立中正大學資訊管理系。
51. 陳禹辰、李昌雄(2001)。網際網路的採用與實施：組織學習觀點的分析。管理學報，18(2)，213-230。
52. 葉芳枝(2003)。碩士論文(碩士論文)。國立中正大學資訊管理學系。
53. 劉蔚廷、陳禹辰、尚榮安(2005)。壽險業員工的e化科技接受意圖：以TAM與TTF探討。第六屆電子化企業經營管理理論與實務研討會論文集
54. 顏奕仁(2002)。碩士論文(碩士論文)。國立中央大學資訊管理研究所。

1. 蔡美惠、林慧葉(2016)。遊客使用RFID登山搜救系統之滿意度及使用意願之研究─以玉山國家公園為例。戶外遊憩研究，29(1)，1-25。
2. 陳至柔、林松江、吳如娟(2016)。雲端CRM系統持續使用意圖之實證研究：整合任務－科技適配模式與體制理論。電子商務學報，18(1)，d1-40。
3. 龔建吉,鄭淑華,趙建蕾,許哲瀚,張馨云(2019)。結合科技接受模型及任務科技配適度探討護理人員使用社群媒體對工作績效之影響。醫務管理期刊，20(4)，267-287。
4. 柯秀佳,王世華(2011).五金傳統產業消費族群對線上購物系統之接受意圖的探討.電子商務學報,13(3),649-672.
5. 劉蔚廷、陳禹辰、尚榮安(2010)。以TAM與TTF探討組織員工的e化科技接受意圖—組織疏離員工的組織學習效應。資訊管理學報，17(4)，139-169。
6. 劉修祥、陳素燕(2010)。網路旅行社商業模式之個案研究－以易遊網為例。休閒暨觀光產業研究，5(1/2)，90-99。
7. 蘇竑彰,陳德霖,邱德原,邱紹群(2022)。玩賞YouTube雙語標竿EMI課程教學之實踐。管理實務與理論研究，16(2)，81-99。