题名

擴增實境影像自拍系統對旅遊行為之影響

并列篇名

The Effect of Augmented-Reality-Based Self-Portrait System on Travel Behavior

DOI

10.6188/JEB.2015.17(3).01

作者

何家誼(Chia-I Ho)；陳建宏(Jian-Hung Chen)；戴榮賦(Rong-Fuh Day)；蕭雨青(Yu-Ching Hsiao)

关键词

擴增實境 ； 體驗價值 ； 旅遊意象 ； 遠距臨場感 ； 行為意向 ； Augmented reality ； experiential value ； destination image ； telepresence ； behavioral intentions

期刊名称

電子商務學報

卷期/出版年月

17卷3期（2015 / 09 / 01）

页次

291 - 314

内容语文

繁體中文
中文摘要

旅遊產業是台灣重要產業，而服務創新則是提高台灣旅遊競爭力的重要手段。過去研究顯示目的地的旅遊意象是影響觀光客行為意向的關鍵因素，透過擴增實境（Ar）實現服務創新，是一個具潛力的策略。本研究整合旅遊意象與體驗價值的概念，提出服務科技創新對旅遊行為的影響評估模式。並以AR技術建構一自拍服務系統，實際提供遊客體驗並評估其影響。結果顯示AR系統帶來的「遠距臨場感」顯著影響觀光客的「體驗價值」，並進一步影響對目的地的「旅遊意象」，繼而影響觀光客的「行為意向」。本研究也發現初訪與重遊遊客對AR系統的體驗認知並沒有顯著差異。本研究將體驗價值的來源拓展至旅遊地現場的AR服務體驗，並依據結果提出實務意涵與未來研究建議。
主题分类 人文學 > 人文學綜合
基礎與應用科學 > 資訊科學
基礎與應用科學 > 統計
社會科學 > 社會科學綜合
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被引用次数
  1. 陳瓊燕,陳于嫻,邱紹群,林思賢(2023)。AR美圖濾鏡可否展現與接納自我？。管理資訊計算，12(1)，73-88。
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