轉型經濟中企業策略導向與關係策略形成研究

The Relationship between Strategic Orientation and Network Based Strategy in Transition Economy

10.29705/EAR.200803.0001

黃江燈(Chiang-Ting Hwang)

轉型經濟 ； 企業家導向 ； 市場導向 ； 企業策略 ； 關係策略 ； transition economy ； entrepreneurial orientation ； market orientation ； enterprises Strategy ； network-based strategy

東亞論壇

459期（2008 / 03 / 01）

1 - 9

繁體中文

由於轉型經濟獨特的特徵，基於關係的策略在企業成長中起著重要作用，本文針對策略導向的相關研究和策略選擇理論，分析了企業家導向和市場導向對關係策略形成的影響。分析的結論表明，在轉型經濟中，企業間關係和企業與政府之間的關係是兩種重要的關係策略；企業家導向的企業注重同時發展企業間關係和與政府的關係；市場導向的企業往往更傾向於投入資源發展企業間的關係而對企業與政府的關係投入較少。加強企業間的關係和企業與政府的關係都有利於提高企業的績效。本文的研究結論對轉型經濟中具有不同經營哲學（策略導向）的企業發展外部關係具有一定指導意義。

Network-based strategy has been playing more and more important part during the process of firm growth attributing to the unique characteristics of transition economy. Based on strategy choice theory and research of strategic orientation, this paper analyzes the effects of both entrepreneurial orientation and market orientation on network-based strategy. The results suggests that both inter-firm network based strategy and firm-government network based strategy are important strategy in transition economy; Firms with high entrepreneurial orientation should simultaneously develop both inter-firm network based strategy and firm-government network based strategy, while firms with high market orientation invest more resources to develop inter-firm network than firm-government network. Both inter-firm network based strategy and firm-government network based strategy can benefit firms with higher performance. This paper makes great sense for firms with different management philosophy (strategic orientation) to building outside network competing in transition economy.

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