女性微型創業多評準決策之研究

Research on the Multi-Criteria Decision Making of Female Micro-entrepreneurship

10.29705/EAR.201106.0008

徐承毅(Chen-Yi Hsu)；黃筱茹(Hsiao-Ju Huang)

DANP ； 微型創業 ； 女性創業 ； 關鍵成功因素 ； DANP ； Success Factors KSF ； Micro-entrepreneurship ； female entrepreneurs

東亞論壇

472期（2011 / 06 / 01）

119 - 137

繁體中文

根據2009年中小企業處統計，台灣企業有超過97.91%為中小企業，對國家經濟成長與創造就業機會具有重大貢獻。近年來台灣因產業環境變遷，在產業外移、經濟成長緩慢、失業率提升及台灣產業結構逐步調整之下，使得微型企業的新興族群誕生。本研究的研究目的為，台灣女性微型創業者如何結合所長，因應環境變化，找到利基市場，取得適用資源，創造新價值，並且進一步了解創業動態過程最重要的關鍵因素為何。

There are over 97.91% small and medium-sized enterprises in Taiwan which have important contribution to national economic growth and job creation. Because of Taiwan industry environmental changed on offshore migration of industry activities, economic growth slowly, unemployment rate raised and Taiwan industry structures adjusted in recent years the new business group was born. In this research on female entrepreneur combines herself skill with environmental change to find a niche market and, get the suitable resources to create a new value and, understand what key success factor of entrepreneurial process.

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