| 题名 |
Competitive Strategy of Tourism Factory: A Multi-Criterion Method (DEMATEL) |
| 并列篇名 |
觀光工廠競爭策略：多準則決策模式之導入 |
| 作者 |
劉玉山(James Yu-Shan Liu) |
| 关键词 |
觀光工廠 ； 複數個案研究法 ； Tourism Factory ； DEMATEL ； Multiple Case Study |
| 期刊名称 |
東亞論壇 |
| 卷期/出版年月 |
490期（2015 / 12 / 01） |
| 页次 |
1 - 9 |
| 内容语文 |
英文 |
| 中文摘要 |
本研究分析觀光工廠經營策略，並導入多準則決策模式，分析業者可以改進經營績效之方法。 |
| 英文摘要 |
Traditional industrial model of mass manufacturing in Taiwan has gone through tremendous challenges in these days. Many manufacturing- based SMEs have tried to transform to a more eco-friendly operation model and attract new customers while maintaining their core products lines. Tourism factory, which combines core manufacturing with local cultural appeal, has proved to be a promising alternative strategy. Yet this new business model requires completely different operational concept and model. In this analytical framework, we would like to construct a comprehensive picture for running a successful tourism factory. Multiple case studies combined with DEMATLE are used to extract key success factors related with tourism factory. The results will be duly analyzed and policy suggestion will also be made accordingly to Tourism factory in Taiwan. |
| 主题分类 |
社會科學 >
社會科學綜合 社會科學 > 社會學 |
| 参考文献 |
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