| 题名 |
投資決策實務探討－立地個案研究 |
| 并列篇名 |
Discussion Investment Appraisal Practices -Set Point A Case |
| 作者 |
劉綠萍(Lu-Ping Liu) |
| 关键词 |
加盟 ； 損益兩平點分析 ； 折現還本期間法 ； 坪效 ； 還本期間法 ； Franchising ； Breakeven Point Analysis ； Discounted Payback Method ； License Chain ； Discounted Payback Method |
| 期刊名称 |
東亞論壇 |
| 卷期/出版年月 |
494期（2016 / 12 / 01） |
| 页次 |
41 - 53 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
本研究以投資觀點損益兩平點分析實務研究，同時需有好的經營願景與策略，對於創業投資後短期間還本獲利進行投資決策實務以折現還本期間法立地探討。因為立地是一個長期資源的承諾，所以立地對於要檢視一個地區的人口和就業的水準和成長率，是很重要的。零售立地分析必須決定成長率會持續多久，以及在商店中，成長率會如何影響商品銷售的需求。擁有大量人口及人口高度成長的地區，比起人口衰退的地區更好。當代加盟創業者欲求高報酬，加盟高度風險的創新型態事業，熟知創業家擁有基本的管理技巧與產品構念，資金來源、市場供需、專業技能都是創業成功的必要資源條件，然而，立地影響營運成本的因素不可不事前謹慎評估。 |
| 英文摘要 |
In this study, the investment point of view of the pros and cons of the Breakeven Point Analysis of practical research, at the same time need to have a good business vision and strategy for the short-term return on investment after the venture capital investment decision-making practice to discount the period during the law to explore. Because the site is a commitment to long-term resources, it is important for the site to view the level and growth rate of population and employment in an area. The retail site analysis must determine how long the growth rate will last, and how the growth rate will affect the demand for merchandise sales in the store. A region with a large population and high population growth is better than a region with a declining population. Entrepreneurs want to join the contemporary high-paying, high risk of joining the cause of innovation, well-known entrepreneurs have basic management skills and product structure, sources of funds, market supply and demand, professional skills are the necessary resources for entrepreneurial success conditions, however, Factors that affect operating costs can not be underestimated. |
| 主题分类 |
社會科學 >
社會科學綜合 社會科學 > 社會學 |
| 参考文献 |
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