臺中市中小企業對金手獎服務滿意度之研究

A Study of the Impact of Golden Hand Award on Enterprise Service Satisfaction

林銀穀(Yin-Ku Lin)；林哲彥(Jer-Yan Lin)；王麗芬(Li-Fen Wang)

金手獎 ； 顧客滿意度 ； SERVQUAL理論 ； Golden Hand Award ； Customer Satisfaction ； SERVQUAL Theory

東亞論壇

520期（2023 / 06 / 01）

1 - 12

繁體中文;英文

臺中市金手獎是全國唯一由地方政府主辦的經濟類獎項，為鼓勵企業提升經營品質，選拔經營穩健、表現卓越，並對社會有具體貢獻之中小企業，以傳承臺中市製造業的黑手精神，透過良性競爭帶來整體產業升級發展。臺中市金手獎至今已舉辦了21屆，參加該獎項評審之中小企業甚多，然而企業對於金手獎服務的滿意度如何，是本研究所欲探討的重點。本研究以臺中市金手獎得獎企業為對象，運用SERVQUAL服務品質模式為理論基礎，探討得獎企業對金手獎服務的滿意度，以提供主辦單位未來改善服務及提高顧客滿意度的重要參考。

The Taichung City Golden Hand Award is the only economic award sponsored by the local government in Taiwan. It aims to encourage businesses to enhance their management quality and recognize small and medium-sized enterprises that demonstrate stable operations, outstanding performance, and tangible contributions to society. The award embodies the spirit of craftsmanship in Taichung's manufacturing industry and promotes overall industrial upgrading and development through healthy competition. The Taichung City Golden Hand Award has been held over 22 years, a great number of small and medium enterprises have gone through the evaluation process of the award. However, the focus of this study is to explore the satisfaction of these enterprises with the services provided by the Golden Hand Award. The study specifically examines the satisfaction of the award-winning enterprises in Taichung City by employing the SERVQUAL model as the theoretical framework. The findings of this study will provide valuable insights and serve as an important reference for the organizers of the Golden Hand Award to improve their services and enhance customer satisfaction.

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