以獨特觀點解決問題的品牌策略家：英賽品牌行銷顧問有限公司董事長暨首席顧問　曾百川

The Brand Strategist Proficient at Resolving Issues Through a Unique Perspective: Pai-Chuan Tseng, Chairman and Chief Advisor of Insight Brand Marketing Consulting Company

陳宛靚(Chen Wan-Ching)

品牌行銷顧問 ； 廣告經營 ； 品牌策劃 ； Brand Marketing Consulting Company ； Advertising Operation ； Brand Strategy

中國廣告學刊

29期（2024 / 03 / 01）

1 - 15

繁體中文;英文

從機械科系背景跨足到廣告領域的曾百川，因為友人一則認可的評價成為他進到廣告業的契機，進到廣告公司之後，讓原本對廣告行業一無所知的他，開始產生濃厚興趣，且非常幸運地找到自己人生志業，並開啟了他在廣告領域中長久且快樂的旅程。勇於面對挑戰又熱愛交友的曾百川，總是能從問題中找到獨特觀點，並化危機為轉機；工作中與各種人、事、物的際遇，不僅化為經驗與知識的養分，更成為他持續熱愛廣告的動力。曾百川認為品牌顧問的專業性與獨立性對客戶有其必要性，因此他以在廣告領域中四十多年的經驗與獨到的「insight」，透過顧問的身分提供專業建議，協助客戶經營品牌，並抱著對廣告的熱忱，在這段長久的生命旅途中，持續將自己的人生玩得精采。

Pai-Chuan Tseng, who transitioned from a mechanical engineering background to the field of advertising, made his way into the industry through a positive recommendation from a friend. Despite having minimal experience of the advertising profession when he first entered it, he acquired a great interest and, happily, discovered his lifetime passion. This marked the beginning of his enduring and joyful journey in advertising. Known for his courage in facing challenges and his love for making connections, Pai-Chuan Tseng consistently uncovers unique perspectives on problems, turning crises into opportunities. The encounters with various individuals, events, and objects in his work not only contribute to his wealth of experience and knowledge but also drive his enduring passion for advertising. Pai-Chuan Tseng emphasizes the necessity of professionalism and independence in brand consultants' interactions with clients. Drawing on nearly four decades of experience in the advertising industry and his unique "insight," he assumes the role of a consultant, providing professional advice and assisting clients in managing their brands. He continues to lead an exciting life path, pouring vitality into his existence over the course of many years, fueled by his enthusiasm for advertising.