健身運動參與者涉入程度、知覺價值與行為意圖關係之研究

A study on the relationship between fitness exercise participants' involvement, perceived value and behavioral intention

陳俐文(Li-Wen Chen)

運動參與程度 ； 生活型態中心性 ； 運動支出 ； sports participation degree ； centrality to lifestyle ； sport expenditure

臺東大學體育學報

39期（2023 / 12 / 01）

37 - 54

繁體中文;英文

目的：本研究旨在探討健身運動參與者涉入程度、知覺價值與行為意圖間的影響關係。方法：採用問卷調查針對位於臺東市區進行健身運動並具有運動消費支出的參與者為研究對象，共回收311份有效問卷，資料分析以描述統計與多元階層迴歸等統計方式。結果：涉入程度變項中的吸引力、自我表現與生活型態中心性構面愈高，其行為意圖構面愈高，而知覺價值變項其四個構面也會愈高，三者變項皆為高度相關，參與者涉入程度的「生活型態中心性」愈好會直接提升行為意圖。結論：在涉入程度構面中以「自我表現」最為看重，知覺價值則是以「社會性」及「知識性」為主；男性在涉入程度的「生活型態中心性」較女性高，婚姻狀態為未婚、運動參與程度較高的參與者擁有較佳的行為意圖；參與者涉入程度的「生活型態中心性」愈好則行為意圖愈好；知覺價值的「社會性」與「情感性」愈好行為意圖也會愈高。

The purpose of this study is to explore the relationship between the participation degree, perceived value, and behavioral intention of fitness exercise participants. A questionnaire survey was conducted targeting participants who engaged in fitness exercise and had incurred exercise-related expenses in Taitung City. A total of 311 valid questionnaires were collected. Data analysis was conducted using descriptive statistics, independent samples t-tests, single factor analysis of variance, Pearson correlation, and multiple regression. The conclusions of the study are as follows: In the dimension of involvement level, "self-expression" is the most important aspect of fitness exercise participants in Taitung City, and the perceived value is mainly "social" and "knowledge". "Lifestyle centrality" is higher than that of women. Participants with unmarried marital status and higher levels of sports participation have better behavioral intentions;the better the level of involvement of the participants, it will directly and positively affect the behavioral intentions, and the perceived The better the "social" and "emotional" values are, the higher the behavioral intentions will be.