以核心能力之觀點探討購併整合：以國際製程自動化產業購併案為例

Core Competence Perspective for M&A integration: An Empirical Study on International Process Automation M&A

10.30053/CHJM.200612.0003

陳基祥(Chi-Hsiang Chen)；林明杰(Ming-Ji James Lin)

核心能力 ； 購併 ； 行銷中心式購併 ； 成組產品 ； Core Competence ； M&A ； Marketing Concentric Merger ； Product Bundling

中華管理學報

7卷4期（2006 / 12 / 01）

29 - 49

繁體中文

本研究以國際購併案為例，採用核心能力的觀點，來解讀近年來全球購併風潮其背後的策略思維。研究發現購併對功能層級主要貢獻包括研發成果、核心技術反資源之取得；事業層級主要為增加產品組合、形成差異化，達到成組產品之效益；總體層級主要包括資源配置及交叉銷售。企業愈專注於產業相關聯性愈高的購併，成功機會愈大。

M&A is one of the entry strategies and the methods to rapid growth Companies undertake M&A when they seek to increase core competencies and resources required for their strategic intension. We try to explain recent trend of global M&A by combining the perspective of core competence with case study. We find out that the contribution of M&A is not the same to different levels in companies. The main contribution of functional level is carried out in R&D performance, core technologies, and resources obtained, while the main contribution of business level is performed in rapid growth in product bundles, which can complete the benefit of product bundling Besides, M&A contribution in corporate level is presented in cross-sale and resource allocation. Summarily, companies who concentrate more on industry related M&A cart more likely succeed in the M&A project.