本國私立大學競爭策略之探討－以某私立大學為例

Treat on the Research of Strategic Management-Case Study of a Private University

10.6428/JCTF.200811.0097

陳羅傑(Lou-Jei Chen)；蔡季(Chi Tsai)

競爭策略 ； 策略評估 ； Competitive Strategy ； Evaluation of Strategy

華人前瞻研究

4卷2期（2008 / 11 / 01）

97 - 119

繁體中文

本文主要以策略規劃矩陣量表方法，研擬出符合私立大學競爭策略，據以規劃、執行及考評其與學校使命及願景方向之配適。全球化、網路化、環保議題是現今所有機構研擬策略的外部基本考量因素，本國私立學校在做內部策略考量亦需考慮組織文化、組織政治因素、董事會角色。國內教育機構面對競爭全球化、少子化、大學普及化、政府財政惡化及科技快速變化等等因素，應積極面對未來的衝擊，規劃未來永續經營的發展策略。

After joining WTO, Taiwan higher education faces competitions and challenges. Formulating some effective and appropriate strategies not only can affect the revenue for the university, but also maintain the sustainable value of the school. The adaptation of external and internal environment change and formulating the appropriate strategy may lead universities to the direction of sustainability. Goal of this research is to use the facts of a school as an example to define the position, make tactics, and develop proper strategies for the school. Strategies of this research design are using Porter 5 force analysis, SWOT analysis, External factor evaluation (EFE), Competitive profile matrix (CPM), Internal factor evaluation (IFE), Strategic Position and Action Evaluation (SPACE) Matrix, and Grand strategy matrix. The case gone through document reviews and summarized into strategic analysis tool by writer, as above described, will be concluded in debatable, concrete, and practical strategies for decision makers' reference.