台灣文化創意產業未來發展之探討

The Research of Cultural and Creative Industry to Future of Taiwan

10.6428/JCTF.201105.0113

吳毓星(Yu-Hsing Wu)

文化創意產業 ； 創新 ； Cultural and Creative Industry ； Creative

華人前瞻研究

7卷1期（2011 / 05 / 01）

113 - 119

繁體中文

文化創意產業已是目前全球發展之重心，各國紛紛找尋自己的獨特性，以發展文化創意產業，無論是在培養人力、心力、知識的傳遞等等，將文化走向產業化，將開創更多的工作機會，提昇國民所得的一個新興產業。各國對於文化創意產業之定義皆有一定的共識，乃為以傳統文化之藝術轉為消費生產性商品的形式及其影響，目的是將藝術文化透過商品化的包裝與行銷，以創造文化的經濟價值。文化創意產業必須包含創意、智慧財產保護、提高就業與產質、創造新的生活等四大特色。台灣文化具有相當豐富性、多元性、開放性。文化創意產業發展具有前瞻與未來，整體而言有四項發展問題：產業創新的關鍵角色、大者恆大之狀態、集中化的問題、越來越大的市場競爭，在這樣的情況之下，以本文來探討之台灣文化創意之未來展望。

Cultural and creative industry is now a focus for global development. Not only in the field of cultivating man power and mental power, but also in the area of knowledge transferring, numerous countries are finding their own uniqueness in order to develop the industry. To industrialize the culture is a new trend which will definitely increase jobs and incomes.All countries in the world has a consensus definition for cultural and creative industry, that is, the art of transferring tradition al culture into a form of commercial products. The goal is to use the art of culture to create economic values through commercialization of packing and marketing of the product s. The industry must include four major characteristics, that are, creativity, protection of intellectual properties, enhancement of employment and improvement of product quality, and finally creativity of a new life.Culture of Taiwan contains elements of richness, diversity and openness. The development of this industry is full of foresightedness and futurism. Overall, there are four concerns in this regard: a key role for industry creativity, the situation 'of ”the big gets bigger”, the issue of concentricity an the growing market competition. This article is to explore and discuss the prospects of Taiwan cultural and creative industry under above mentioned circumstances.

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