以網站流量資料探討使用者的網路使用行爲

Using Traffic Data of Websites to Explore Users' Behavior in Network Use

林頌堅(Sung-Chien Lin)

網路使用行為 ； 網站流量資料 ； Network Use Behaviors ； Traffic Data of Web Sites

圖書資訊學研究

2卷2期（2008 / 06 / 01）

39 - 60

繁體中文

人類的生活與網路使用愈來愈不可分，分析使用者的網路行為可以了解他們的生活面貌。本研究建議研究者可以利用網站流量資料做為網路使用研究的初步分析資料。在本論文，我們以Alexa.com所提供的網站流量資料為例，說明利用這些資料時的應用方法與限制。

We have not been able to take out use of network from our everyday life anymore. Analyzing users' online behavior will benefit the understanding of various ways and aspects in their lives. This study suggests that researchers can use the traffic data of websites as the analytic data for primary studies when they need to perform some researches of network use. Taking the data retrieved from Alexa.com as an example, we proposed several possible applications and restrictions in the use of this kind of data in this paper.

1. 林頌堅(2000)。從網站工作記錄觀察大學圖書館網站使用情形。大學圖書館，4(2)，2-22。
   連結：
2. Compete: FAQ
3. Proceedings of the Sixteen International World Wide Web Conference
4. Babbie, E.、邱泯科譯(2004)。研究方法：基礎理論與技巧。臺北市:雙葉書廊。
5. Ceaparu, I.,Lazar, J.,Bessiere, K.,Robinson, J.,Shneiderman, B.(2004).Determining Causes and Severity of End-User Frustration.International Journal of Human-Computer Interaction,17(3),333-356.
6. Pew Internet & American Life Project
7. Pew Internet & American Life Project
8. Pew Internet & American Life Project
9. Pew Internet & American Life Project
10. Pew Internet & American Life Project
11. Pew Internet & American Life Project
12. Internet Usage Statistics
13. Kozinets, R. V.(2002).The field behind the screen: Using netnography for marketing research in online communities.Journal of Marketing Research,39(1),61-72.
14. Pew Internet & American Life Project
15. Pew Internet & American Life Project
16. The Alexa ranking system has been changed
17. Pew Internet & American Life Project
18. Pew Internet & American Life Project
19. Nicholas, D.,Huntington, P.,Lievesley, N.,Wasti, A.(2000).Evaluating consumer website logs: A case study of The Times/The Sunday Times website.Journal of Information Science,26(6),399-411.
20. Nicholas, D.,Huntington, P.,Williams, P.,Lievesley, N.,Dobrowolski, T.,Withey, R.(1999).Developing and testing methods to determine the use of web sites: Case study newspapers.Aslib Proceedings,51(5),144-154.
21. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
22. Google vs. YouTube
23. Rioux, K. S.(2004).Unpublished doctoral dissertation, University of Texas at Austin.
24. Wang, P.,Hawk, W. B.,Tenopir, C.(2000).Users' interaction with World Wide Web resources: An exploratory study using a holistic approach.Information Processing and Management,36,229-251.
25. 中国互联网络发展状况统计报告
26. 檢自資策會FIND網站

1. 陳展宏,李彥賢,朱彩馨(2020)。社群媒體中訊息設計與社群結構對消費者行為之影響：以資料探勘方法分析LINE@為例。電子商務學報，22(2)，129-157。