行動支付於創新決策過程之資訊需求與尋求行為：以LINE Pay使用者為例

Information Needs and Information-Seeking Behavior Regarding Mobile Payments in the Innovation-Decision Process: The Case of LINE Pay Users

10.30177/JLISR.202312_18(1).0001

黃元鶴(Yuan-Ho Huang)；施宥君(You-Jun Shi)

資訊需求 ； 資訊尋求行為 ； 創新決策過程 ； Line支付 ； 行動支付 ； Information Needs ； Information Seeking Behavior ； Innovation-Decision Process ； LINE Pay ； Mobile Payment

圖書資訊學研究

18卷1期（2022 / 12 / 01）

1 - 48

繁體中文;英文

本研究目的是探討LINE Pay使用者於選用行動支付機制的原因；創新決策過程之認知、說服、決策、執行、確認階段中，LINE Pay使用者所產生的資訊需求與資訊尋求行為；以及持續使用LINE Pay的因素。研究方法採用半結構式訪談法蒐集資料，訪談對象來自12位已使用LINE Pay的行動支付使用者。研究結果呈現使用者採用LINE Pay的原因為：交易便利、衛生考量、LINE Point點數與回饋機制、結合生活常用通訊軟體LINE、使用通路充足、支付介面綁定雲端發票條碼；LINE Pay使用者的六項資訊需求與五項資訊尋求管道。持續使用LINE Pay的因素如下：資訊安全的保護、通路的多寡、優惠與回饋的額度、LINE Pay系統的設計、身邊使用人數的增減。

The purpose of this study is to explore the reasons why LINE Pay users adopt this innovation, the information needs and information-seeking behavior in the innovation-decision process which includes the knowledge, persuasion, decision, implementation, and confirmation stages, and the factors that influence mobile payment users to continue to use LINE Pay. This study applied qualitative research method and researchers conducted semi-structured interview to collect data. A total of 12 interviews were conducted with LINE Pay users. This study's results indicate that the reasons why LINE Pay was adopted are as follows: It allows users make payments more conveniently, maintain personal hygiene, receive LINE points and bonuses, integrate with the most commonly used communication software, use a variety of channels and bundle with cloud invoice codes via the interface. Secondly, the information needs of LINE Pay users are as follows: information about channels and shops, interface use and functions, the participating shops and suppliers and their related regulations, discount and rebate rules, differences between other transaction methods, and information security. Furthermore, information-seeking channels are the following: online resources, official channels, interpersonal channels, shops, and mass media. Finally, factors affecting continuous use of LINE Pay include information security, number of channels, amount of discounts and rebates, the interface of the LINE Pay system, and the number of users among friends and relatives.

1. 王怡強, I.-C.,楊淑美, S.-M.(2019)。由延伸型整合科技接受模式對消費者行動支付使用意願之研究。管理資訊計算，8(2)，1-10。
   連結：
2. 吳柏瑩, P.-Y.,邱銘心, M.-H.(2018)。女性路跑運動參與者之資訊需求與資訊行為研究。圖書館學與資訊科學，44(1)，95-120。
   連結：
3. 張家誠, J.-C.,林渭筑, W.-C.(2013)。運用創新擴散理論探討人物誌設計之研究—以平板電腦為例。文化創意產業研究學報，3(3)，85-96。
   連結：
4. 賴明弘, M.-H.,張峻維, J.-W.(2016)。網路影音直播平臺的使用者行為探討：從知曉到持續使用。中科大學報，3(1)，31-47。
   連結：
5. 電子支付機構管理條例（2015年02月04日）。【The Act Governing Electronic Payment Institutions (2015, February 4).】
6. Abedi, M.,Ashrafi-rizi, H.,Zare-Farashbandi, F.,Nouri, R.,Hassanzadeh, A.(2014).Comparison on information-seeking behavior of postgraduated students in Isfahan University of Medical Sciences and University of Isfahan in writing dissertation based on Kuhlthau model of information search process.Journal of Education and Health Promotion,3,88.
7. Adebayo, S. A.,Oladele, O. I.(2012).A review of selected theories and their applications to information seeking behavior and adoption of organic agricultural practices by farmers.Life Science Journal,9(3),63-66.
8. Alfina, M. M.(2020).From physical to digital: Consumer adoption process to e-Wallet.Proceedings of the 23rd Asian Forum of Business Education (AFBE 2019),The Netherlands, Dordrecht:
9. Bailey, A. A.,Pentina, I.,Mishra, A. S.,Ben Mimoun, M. S.(2017).Mobile payments adoption by US consumers: An extended TAM.International Journal of Retail & Distribution Management,45(6),626-640.
10. Beal, G. M.,Rogers, E. M.(1960).,Iowa State University Digital Repository.
11. Belkin, N. J.(1980).Anomalous states of knowledge as a basis for information retrieval.The Canadian Journal of Information Science,5,133-143.
12. Chandra, Y. U.,Kristin, D. M.,Suhartono, J.,Sutarto, F. S.,Sung, M.(2018).Analysis of determinant factors of user acceptance of mobile payment system in Indonesia (A case study of Go-Pay mobile payment).2018 International Conference on Information Management and Technology (ICIM Tech),Jakarta, Indonesia:
13. Cheong, J. H.,Park, M.-C.,Hwang, J. H.(2004).Mobile payment adoption in Korea: Switching from credit card.15th International Telecommunication Society Europe Regional Conference,Berlin, Germany:
14. Dahlberg, T.,Mallat, N.,Ondrus, J.,Zmijewska, A.(2008).Past, present and future of mobile payments research: A literature review.Electronic Commerce Research and Applications,7(2),165-181.
15. Dervin, B.,Nilan, M.(1986).Information needs and uses.Annual Review of Information Science and Technology,21,3-33.
16. Hakimi, R.,Tabasi, M. A.,Samadzadeh, G. R.,Sorinezami, Z.(2015).Internet information-seeking behaviour of students at the University of Medical Sciences in Zahedan based on Kuhlthau model.European Online Journal of Natural and Social Sciences,4(2),329-335.
17. Hartel, J.(2006).Information activities and resources in an episode of gourmet cooking.Information Research,12(1),281.
18. Karnouskos, S.,Vilmos, A.(2004).The European perspective on mobile payments.SympoTIC’04. Joint 1st Workshop on Mobile Future & Symposium on Trends In Communications,Piscataway, NJ:
19. Kim, C.,Mirusmonov, M.,Lee, I.(2010).An empirical examination of factors influencing the intention to use mobile payment.Computers in Human Behavior,26(3),310-322.
20. Krikelas, J.(1983).Information-seeking behavior: Patterns and concepts.Drexel Library Quarterly,19(2),5-20.
21. Kuhlthau, C. C.(1991).Inside the search process: Information seeking from the user’s perspective.Journal of the American Society for Information Science,42(5),361-371.
22. Lajoie-Paquette, D.(2005).Diffusion theory.Theories of information behavior,Medford, NJ:
23. Liébana-Cabanillas, F.,Molinillo, S.,Japutra, A.(2021).Exploring the determinants of intention to use P2P mobile payment in Spain.Information Systems Management,38(2),165-180.
24. Lin, K.-Y.,Wang, Y.-T.,Huang, T. K.(2020).Exploring the antecedents of mobile payment service usage: Perspectives based on cost-benefit theory, perceived value, and social influences.Online Information Review,44(1),299-318.
25. LINE（2022）。LINE Pay突破1,100萬用戶數生態圈發威！交易額年增近4成每0.05秒締1筆LINE Pay交易。檢自https://pay.line.me/portal/tw/customer/press/81452?categoryId=general【LINE. (2022). LINE Pay tu po 1,100 wan yong hu shu sheng tai quan fa wei! jiao yi e nian zeng jin 4 cheng mei miao di 1 bi LINE Pay jiao yi. Retrieved from https://pay.line.me/portal/tw/customer/press/81452?categoryId=general (in Chinese)】
26. Liu, D.-Y.,Hsu, K.-S.(2018).A study on user behavior analysis of integrate beacon technology into library information services.Eurasia Journal of Mathematics, Science and Technology Education,14(5),1987-1997.
27. Lund, B. D.,Omame, I.,Tijani, S.,Agbaji, D.(2020).Perceptions toward artificial intelligence among academic library employees and alignment with the diffusion of innovations’ adopter categories.College & Research Libraries,81(5),865.
28. Neo, E.,Calvert, P. J.(2012).Facebook and the diffusion of innovation in New Zealand public libraries.Journal of Librarianship and Information Science,44(4),227-237.
29. Qazi, W.,Raza, S. A.,Shah, N.(2018).Acceptance of e-book reading among higher education students in a developing country: The modified diffusion innovation theory.International Journal of Business Information Systems,27(2),222-245.
30. Raynard, M.(2017).Understanding academic e-books through the diffusion of innovations theory as a basis for developing effective marketing and educational strategies.The Journal of Academic Librarianship,43(1),82-86.
31. Rogers, E. M.(1962).Diffusion of innovations.New York, NY:Free Press.
32. Rogers, E. M.(2003).Diffusion of innovations.New York, NY:Free Press.
33. Taylor, R. S.(1968).Question-negotiation and information seeking in libraries.College & Research Libraries,29(3),178-194.
34. Wilson, T. D.(1981).On user studies and information needs.Journal of Documentation,37(1),3-15.
35. Wilson, T. D.(1997).Information behaviour: An interdisciplinary perspective.Information Processing & Management,33(4),551-572.
36. 內政部戶政司（n.d.）。各月人口資料—戶籍人口統計速報：111年12月。檢自https://www.ris.gov.tw/app/portal/346【Ministry of the Interior, Department of Household Registration. (n.d.). Ge yue ren kou zi liao—hu ji ren kou tong ji su bao: 111 nian 12 yue Retrieved from https://www.ris.gov.tw/app/portal/346 (in Chinese)】
37. 王怡心, Y.-S.(2020)。行動支付日常化。會計研究月刊，410，12-15。
38. 王韻慈, Y.-T.(2014)。新北市=New Taipei City，國立臺灣藝術大學圖文傳播藝術學系=National Taiwan University of Arts。
39. 朱玨儒, J.-C.(2012)。臺中市=Taichung，國立臺中科技大學資訊工程系=National Taichung University of Science and Technology。
40. 何澤欣, Z.-X.,黃勢璋, S.-C.(2014)。邁向行動支付的新金融消費時代。經濟前瞻，156，105-112。
41. 余弦妙（2022）。消費者使用App習慣大調查　26 ~ 45歲族群更愛用行動支付。周刊王CTWANT。檢自https://www.ctwant.com/article/183621【Yu, S.-M. (2022). Xiao fei zhe shi yong APP xi guan da diao cha 26–45 sui zu qun geng ai yong xing dong zhi fu. Zhou kan wang CTWANT. Retrieved from https://www.ctwant.com/article/183621 (in Chinese)】
42. 余慕薌, M.-X.(2017)。迎接全球電子支付趨勢的來臨。臺灣經濟研究月刊，40(5)，122-128。
43. 吳怡融, Y.-J.(2020)。啟動創新作為的因素：從創始採行「閱讀起步走」計畫談起。民主與治理，7(1)，1-28。
44. 李佩璇（2021）。全民消費習慣大調查。1111NEWS產經新聞網。檢自https://www.1111.com.tw/news/jobns/142660【Lee, P.-H. (2021). Quan min xiao fei xi guan da diao cha. 1111NEWS Chan jing xin wen wang. Retrieved from https://www.1111.com.tw/news/jobns/142660 (in Chinese)】
45. 李淑華, S. -H.(2014)。淺析我國NFC行動支付發展現況。臺灣經濟研究月刊，37(10)，121-127。
46. 邵芷羚, J.-L.(2014)。新北市=New Taipei City，輔仁大學圖書資訊學系=Fu Jen Catholic University。
47. 邱銘心, M.-H. P.,吳寂絹, C.-C.(2012)。健康歷程中的資訊尋求行為：以整合式ACE架構分析社會性問答服務之健康提問。圖書資訊學研究，7(1)，129-170。
48. 高雅慧, Y.-H.,賴鼎銘, T.-M.(2006)。大學工友資訊行為初探：世新大學工友資訊世界的故事。圖書館學與資訊科學，32(2)，79-92。
49. 張瑞琇, J.-H.,江睿盈, J.-Y.(2017)。應用科技接受模式探討顧客價值、知覺風險及使用意願之關係—以星巴克的行動支付為例。休閒事業研究，15(2)，36-54。
50. 張瀚文, H.-W.(2000)。從小學生之資訊需求與資訊尋求行為探討學校資訊網路與系統設計。臺北市立圖書館館訊，17(3)，26-38。
51. 曹淑琳, S.-L.(2020)。影響兩岸消費者使用行動支付之比較分析。臺灣銀行季刊，71(2)，91-120。
52. 莊蕎安, Q.-A.(2017)。臺灣行動支付發展之現況。會計研究月刊，381，60-65。
53. 陳志民, C.-M.,陳若暉, R.-H.,顏雅倫, Y.-L.(2018)。公平交易委員會委託研究報告公平交易委員會委託研究報告,桃園市=Taoyuan:中原大學=Chung Yuan Christian University。
54. 陳奕伶, Y.-L.(2019)。高雄市=Kaohsiung，國立中山大學資訊管理學系=National Sun Yat-sen University。
55. 陳欽雨, C.-Y.,張書豪, S.-H.,劉邑莛, Y.-T.(2019)。影響行動支付使用意願之前置因素研究。創新與管理，15(1)，29-55。
56. 曾子容, Z.-R.(2017)。行動支付將在未來扮演舉足輕重的角色—以Apple Pay為例。臺灣經濟研究月刊，40(6)，130-136。
57. 黃慕萱, M.-X.(1994)。情境模式在解釋資訊尋求行為之適用性探討。圖書館學刊，9，49-70。
58. 楊婷雅, T.-Y.(2006)。文化紀錄片工作者之資訊行為研究。圖書館學與資訊科學，32(2)，65-78。
59. 葉乃靜, N.-C.(1998)。資訊尋求行為。大學圖書館，2(3)，2-3。
60. 廖明慧, M.-H.(2020)。彰化縣=Changhua，明道大學企業高階管理碩士班=MingDao University。
61. 潘競恒, J.-H.(2016)。創新政策擴散之制度性因素：以「閱讀起步走」計畫為例。民主與治理，3(2)，53-82。
62. 鄭麗敏, L.-M.(1992)。人文學者搜尋資訊行為的探究。教育資料與圖書館學，29(4)，388-410。
63. 謝昀澤, Y.-Z.,李冠樟, G.-Z.(2020)。使用行動支付，你該注意的資安問題。會計研究月刊，410，71-76。
64. 蘇家弘, C.-H.(2020)。高雄市=Kaohsiung，高苑科技大學資訊科技應用研究所=Kao Yuan University。
65. 蘇諼, S.(2001)。網路環境中的資訊行為—理論與模式的探討。國家圖書館館刊，90(2)，163-180。