新竹市摃丸節活動之經濟效益之評估

Estimating Economic Impacts of Hsinchu City Meat Ball Festival

10.29429/JSLHR.200809_3(3).08

陳沛悌(Pei-Ti Chen)；劉元安(Yuan-An Anna Liu)；黃靜惠(Ching-Huei Huang)；張文娟(Wen-Chuan Chang)

節慶活動 ； 經濟影響 ； 投入產出分析 ； festival ； economic impact ； input-output analysis

運動休閒餐旅研究

3卷3期（2008 / 09 / 01）

121 - 140

繁體中文

觀光節慶活動可以視爲當地發展觀光的重要活動之一。近年來越來越多地區掀起一股辦理地方節慶活動的熱潮，企圖透過觀光節慶活動的特殊特色吸引人潮、延長觀光季節，增加對地方的經濟效益。本研究以新竹市摃丸節爲例，利用投入產出模型做爲估算經濟影響的基礎，計算觀光節慶活動對當地各種不同的產業所造成的經濟影響，著重在遊客花費所造成不同部門的個人收入，評估觀光節慶活動的經濟效益。研究結果顯示其中影響較大的部門多爲觀光直接相關產業，顯示觀光節慶活動並未爲當地其他產業帶來明顯的經濟利益。

Festival is one of the important activities of local tourism development. Currently, festival is a very popular destination marketing strategy for many governments, mainly because festival is an effective strategy to attract many visitors, extend tourism season, and increase economic impacts. The primary purpose of this research is to estimate the economic impact of Hsinchu City Meat Ball Festival. The economic impacts of festival on different sectors are assessed using an input-output analysis. In addition to developing information about the total economic impact of the festival, this study attends to the distributional effects. The results show that only the tourism-related sectors received significant economic impacts from Meat Ball Festival. The average tourism income impacts of the non-tourism sectors are very low.

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