地方依附與觀光發展態度之關係探討－以澎湖西嶼爲例

The Study of Place Attachment and Residents' Attitudes on Tourism Development: An Example of Siyu Township in Penghu

10.29429/JSLHR.200912_4(4).08

掌慶琳(Janet Chang)；李明儒(Ming-Ju Lee)；李嘉諭(Jia-Yu Li)

地方依附 ； 觀光發展 ； 態度 ； 澎湖 ； place attachment ； tourism development ； attitudes ； penghu

運動休閒餐旅研究

4卷4期（2009 / 12 / 01）

149 - 177

繁體中文

本研究主要針對居民地方依附在觀光發展態度之影響進行實證研究。將地方依附分爲「地方依賴」與「地方認同」兩構面，而觀光發展態度則採用「經濟」、「社會文化」與「環境」三個構面，以探討居民之地方依附程度以及對觀光發展所抱持之正負面態度。本研究於民國98年2月3日至9日在澎湖縣西嶼鄉採便利抽樣方式進行問卷調查，以澎湖縣西嶼鄉居民爲抽樣對象；共計發放370份問卷，有效問卷341份，有效回收率爲92.1%。研究結果發現，澎湖縣西嶼鄉居民之地方依附感以「地方認同」構面之程度最高，而觀光發展態度部分，澎湖縣西嶼鄉居民對於其觀光發展所抱持的態度，正面高於負面，並且認爲「經濟」層面的影響最大。而居民的年齡、是否當地出生以及在澎湖縣西嶼鄉居住的時間，對於地方依附程度會有顯著差異。同時亦發現居民的地方依附感愈高，對於觀光所帶來的影響愈抱持正面的態度。在學術方面，本研究希冀透過了解澎湖縣西嶼鄉之居民地方依附與觀光發展態度之關係，應有助於拓展居民對於地方之情感依附與觀光發展態度之相關領域的知識。在實務方面，本研究期能協助公部門相關單位及觀光產業瞭解澎湖縣西嶼鄉居民之觀光發展態度，並提供相關資訊以利其在管理與實務操作上改善參考之依據。

The purposes of this study are to explore the relationship of residents' place attachment and attitudes on tourism development. Place identity and place dependence are considered as the main factors of place attachment. The attitude of the residents regarding the impacts of economic, social-culture and environment are examined. The survey instruments were based upon various tourism marketing researches. The survey was conducted with a convenience sample of 341 siyu township residents between February 3 and 9 in 2009. The research findings are as follows: (1) The residents' place attachments were mainly affected by the ”place identity” factor. The major impact of tourism development was considered to be the economic factor; (2) Most of the residents held a positive attitude on tourism development; and (3) The higher the place attachment of the residents, the more positive attitudes of them toward tourism development.

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