銀髮族對於數位休閒娛樂產品接受度影響因素之研究

The Technology Perceived of Digital Leisure Product in Elderly

10.29429/JSLHR.201203_7(1).04

黃雅鈴(Ya-Ling Huang)

數位休閒 ； 老年人 ； 知覺有用 ； 知覺易用 ； 技術接受模式（TAM） ； digital Leisure ； elderly ； perceived usefulness ； perceived ease of use ； technology acceptance model (TAM).

運動休閒餐旅研究

7卷1期（2012 / 03 / 01）

62 - 79

繁體中文

隨著社會型態的改變與科技的進步，運用數位休閒娛樂產品來達到健康促進效果已成為發展趨勢。面對台灣人口老化問題，再加上活躍老化的暢議，銀髮族群使用數位休閒娛樂產品達到健身休閒乃是值得討論的議題，然相關研究闕如。是故，本研究旨在探究銀髮族對數位休閒娛樂產品接受度的影響因素。應用Davis（1989）提出的技術接受模式，探索銀髮族對於數位休閒娛樂產品知覺有用性及易用性的影響因素。透過質化分析方法，進行系統性的文獻回顧與分析。最後，本研究綜整出銀髮族對於休閒產品接受度之外部影響，研究成果可提供銀髮族社區與機構、數位休閒娛樂經營管理者之商品開發，以及政府單位推動與輔導產業發展的參考依據。

With the change of the social attitude and progress of the science and technology, use several recreation amusement products to reach the health and promote the person of the result to get more and more. However, there are few people who the seniors are would like to use, and relevant research shortcoming. The research this purpose is to understand, influence the senior use digital Leisure and Recreational products external factor of product. Employed Davis (1989) technology acceptance model (TAM) to explode that influences the seniors to accept the factor of digital Leisure and Recreational products. Through the content analytical method, review and analyze the systemic literature. Finally, this study gathers the factors are influences the seniors to accept the factor of digital Leisure and Recreational products. This finding could provide to the senior's community and organization to develop, products development of digital Leisure and Recreational administrators, and the government promotes and coaches the industry a reference basis of development.

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