單車遊客休閒參與動機與幸福感關係之研究－以后豐自行車道為例

A Study of the Relationship between Motivation of Leisure Activities Participation and Sense of Happiness of Bicyclists-A Case Study of Hou Feng Bike Path

10.29429/JSLHR.201303_8(1).06

陳文江(Wen-Jiang Chen)；李正慧(Cheng-Fei Lee)

自行車道 ； 休閒參與動機 ； 幸福感 ； bike path ； motivation of leisure activities participation ； sense of happiness

運動休閒餐旅研究

8卷1期（2013 / 03 / 01）

98 - 116

繁體中文

本研究以后豐自行車道之單車遊客為研究對象，探討休閒參與動機與幸福感之間的相關性。首先參考過去文獻編制研究問卷，接著以便利取樣方式進行調查。透過統計資料分析得到以下結論：一、后豐自行車道遊客以青壯年且未婚之男性為主，其中又以大學生平均收入15,001元以下居多；二、不同年齡、教育程度及月收入之單車遊客對於休閒參與動機具有顯著差異性；三、不同年齡、性別及婚姻狀況之單車遊客對於幸福感亦具有顯著差異；四、休閒參與動機與幸福感的相關情形皆屬於正向關，且皆達到顯著水準。根據研究結果與發現，本研究對於自行車道管理單位提出以下之建議：一、設計更多元化的車道路段，滿足不同族群對於騎乘自行車活動不同的需求，以帶動更多遊客的參與；二、積極建設綿密的自行車網絡，並與當地觀光遊憩資源（如旅遊景點、鐵公路系統）結合；同時加強宣導騎乘單車所帶來的三大益處，包括快樂、健康和環保。

The purpose of this study is to examine the relationship between motivation of leisure activities participation and sense of happiness by investigating the perceptions of bicycle tourists to Hou Feng Bike Path. The scales used to measure the motivation of bicycle tourists to participate in leisure activities and their state of happiness after participating in leisure activities were derived from the literature. Using convenient sampling, a total of 431 responses were received out of 450 questionnaires distributed. Based on the results from the survey, the following conclusions can be drawn: (1) the majority of bicycle tourists to Hou Feng Bike Path were young and single males. The students with the monthly income of NT$15,001 accounted for the major proportion of the respondents; (2) significant differences in the perceptions of motivation of leisure activities participation exited in different age, education level, and monthly income groups; (3) significant differences in the perceptions of sense of happiness were also found between groups in different age, gender, and marital status; (4) there is a positive relationship between motivation of leisure activities participation and sense of happiness. It is suggested that the authorities should, firstly, design a variety of bike paths to meet the needs of different types of bicycle tourists. By doing so, it is anticipated that more people are willing to ride bicycles and think of a bicycle as a leisure activity. Secondly, a well-connected bicycle network should be developed and both national and local tourism resources (e.g. tourist attractions, public transportation) should also be integrated. The stress-free, health, eco-friendly benefits of riding a bicycle should be promoted and built in the minds of Taiwanese people.

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